# Cult Marshmallow Lessons A Sneak Peak Into the Peeps Factory Before Easter By Bianca | Published 2009-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fun-easter-peeps References: [notcot.org](http://www.notcot.org/post/20139/) & [chicagotribune](http://www.chicagotribune.com/features/peeps/sns-peep-factory-pg,0,792513.photogallery) This photo documentary offers a sneak peak into the Peep factory, highlighting the steps in the official ‘making-of’ procedure for these sugary Easter cult icons. If you don’t know what [marshmallow Peeps](http://www.marshmallowpeeps.com/) are, I suggest you go on YouTube and look them up pronto. With Easter right around the corner, you’ll be bound to find these artificially colored squishy candy chicks and rabbits in your local grocery store or Walmart, and when you do, I dare you to throw one in the microwave! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sugary Easter Icons:** Disruptive innovation opportunity: Develop alternative flavors and shapes for sugary Easter icons to appeal to a wider audience. - **Factory Documentary:** Disruptive innovation opportunity: Create virtual reality factory tours to provide an immersive experience for customers. - **Microwave Experiment:** Disruptive innovation opportunity: Offer a microwave-safe version of marshmallow Peeps for customers to experiment with different cooking methods. ### Who This Affects Most - **Candy Manufacturing:** Disruptive innovation opportunity: Introduce new automation technologies to improve efficiency and productivity in candy manufacturing processes. - **Grocery Retail:** Disruptive innovation opportunity: Implement augmented reality apps in grocery stores to provide information and interactive experiences for customers browsing the candy aisle. - **Entertainment:** Disruptive innovation opportunity: Collaborate with content creators to produce engaging videos and tutorials featuring marshmallow Peeps as a fun and educational activity. ## Related on Trend Hunter - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Over-the-Top Easter Desserts](https://www.trendhunter.com/trends/easter-beverage.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Scented Marshmallow Plushies](https://www.trendhunter.com/trends/make-your-own-peeps.md) - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md)