# Mystery Flavor Candy Sticks Candy Lovers are Invited to Solve the Fun Dip Mystery Flavor By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fun-dip References: [prnewswire](https://www.prnewswire.com/news-releases/calling-all-candy-lovers---fun-dip-to-announce-first-ever-change-to-its-fan-favorite-mystery-flavor-301467094.html) & [SolveTheFunDipMystery](http://SolveTheFunDipMystery.com)  From now until Valentine's Day 2022, candy fans are invited to Solve the Fun Dip Mystery Flavor. The confectionary brand recently changed its fan-favorite mystery flavor for the first time and now, [candy lovers](https://www.trendhunter.com/trends/april-fools-month-mystery-donut) are being asked to submit their best guesses. Although the flavor of the candy may be a mystery, fans can expect a familiar experience from powdered packs and [edible, dippable candy sticks](https://www.trendhunter.com/trends/goodunkers). Complete with a QR code and 22 card pouches, the Fun Dip mystery flavor pack shares plenty of interactive surprises. One lucky winner will be selected at random to get a $5,000 check for an adventure with a Valentine and shortly after that, the Fun Dip mystery flavor will be revealed. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mystery Flavor Challenges:** Brands can engage with consumers by inviting them to guess and solve mystery flavors, creating opportunities for experiential marketing campaigns. - **Interactive Packaging:** Innovative packaging with interactive elements such as QR codes and limited edition collectibles can enhance the customer experience and build brand loyalty. - **Gamification Marketing:** Bringing a playful angle to marketing campaigns through gamification and contests can increase brand engagement and create memorable experiences for consumers. ### Industries Being Reshaped - **Candy and Confectionery Industry:** The candy and confectionery industry can take advantage of the mystery flavor trend to continuously introduce new flavors and varieties that keep consumers engaged and intrigued. - **Packaging Design Industry:** The packaging design industry has an opportunity to create interactive and engaging packaging that elevates the customer experience and creates lasting impressions. - **Marketing and Advertising Industry:** The marketing and advertising industry can leverage gamification and interactive marketing techniques to create engaging campaigns that foster brand loyalty and customer engagement. ## Related on Trend Hunter - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Surprise Flavor Snack Cakes](https://www.trendhunter.com/trends/mystery-flavor-twinkies.md) - [Mystery Flavor Hotlines](https://www.trendhunter.com/trends/99-brands.md) - [Mystery Flavor Milkshakes](https://www.trendhunter.com/trends/mystery-flavor-milkshake.md) - [Mystery Toothpaste Flavors](https://www.trendhunter.com/trends/mystery-flavors.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md) - [Flavor-Packed Candy Products](https://www.trendhunter.com/trends/mentos-discovery.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md)