# Candy-Filled Ice Cream Cups M&M’s Single-Serve Fun Cups are Filled with Candy & Chocolate Swirls By Laura McQuarrie | Published 2019-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fun-cups References: [delish](https://www.delish.com/food/a28277682/mandms-ice-cream-fun-cups/) & [grocery.walmart](https://grocery.walmart.com/ip/M-M-s-Fun-Cups-with-Vanilla-Ice-Cream-10-ct/523291558?u1=74968X1525073X9ad64268f3eff410aa2d93424ed7ab7a&oid=599512.1&wmlspartner=TnL5HPStwNw&sourceid=14457435602043873752&affillinktype=10&veh=aff) [M&M's](https://www.trendhunter.com/trends/holiday-fun-cups) Fun Cups offer a texture-rich treat in a convenient 55-gram single-serve portion that's filled with vanilla-flavored reduced fat ice cream, M&M’s Minis and swirls of chocolate. These convenient summer snacks are sold in packs of 10, which makes them not just ideal for stashing in the freezer for when a sweet tooth strikes but also perfect for serving at birthday parties, picnics and other occasions that offer an opportunity to share with a group. The [candy-filled ice cream cups](https://www.trendhunter.com/trends/dippin-dots-ice-cream-sundaes) for kids and kids at heart boast just 130 calories, offering an effortless way for people to refresh themselves with a portion-controlled product. Although consumers could easily create this [M&M's ice cream treat](https://www.trendhunter.com/trends/mms-caramel-popd) at home with the right ingredients, the prepackaged cups are especially appealing for their size and multipack format. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Single-serve Indulgences:** The single-serve format of M&M's Fun Cups creates an opportunity for other indulgent treats to be repackaged in the same way. - **Texture-rich Snacks:** The texture-rich aspects of M&M's Fun Cups could inspire similar snack products that offer more than just one flavor. - **Multipack Convenience:** The multipack convenience of M&M's Fun Cups offers an opportunity for other products to be repackaged in the same way for sharing and portion control. ### Industries Being Reshaped - **Ice Cream Alternatives:** M&M's Fun Cups could inspire new alternatives to traditional ice cream that incorporate candy or texture-rich elements. - **Snack Foods:** The texture-rich aspects of M&M's Fun Cups make them a great fit for the snack food industry. - **Food Packaging:** The multipack and single-serve format of M&M's Fun Cups offers an opportunity for innovation in the field of food packaging. ## Related on Trend Hunter - [Festive Ice Cream Cups](https://www.trendhunter.com/trends/holiday-fun-cups.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Mini-Sized Peanut Butter Candies](https://www.trendhunter.com/trends/mms-peanut-butter-minis.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md)