# Naturally Blue Bubbly Beverages FULwater is Powered by Colorful, Nutrient-Dense Spirulina By Laura McQuarrie | Published 2023-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fulwater References: [bevindustry](https://www.bevindustry.com/articles/95797-fulwater) & [fulcompany](https://fulcompany.com/)  FULwater is a refreshing beverage that's packed with [antioxidants, minerals and vitamins](https://www.trendhunter.com/trends/huel-daily-greens), all thanks to nutrient-dense spirulina. The [plant-based, caffeine-free beverage](https://www.trendhunter.com/trends/marine-plantbased-beverages) is not only super nutritious but also naturally blue thanks to the inclusion of the blue-green algae, and FULwater is ready to be sipped by the can in several fruity and refreshing flavors: Pink Grapefruit & Cucumber; Lemon & Ginger; and White Peach. FULwater is the debut product from FUL, the female-founded, science-backed food company. As [FUL Foods](https://www.trendhunter.com/trends/bluwater-beverage) CEO, Julia Streuli, said in a statement, “Our first product, FULwater, highlights the benefits of our proprietary ingredient — FULBlue, which our scientists have transformed into this powerhouse beverage, a first-of-its-kind spirulina product with no bitter aftertaste." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 27% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Superfood Beverages:** Opportunity for companies to tap into the growing demand for functional and nutrient-packed beverages. - **Plant-based Innovation:** Companies can explore new plant-based ingredients to offer healthier and sustainable alternatives to consumers. - **Colorful Food and Beverages:** Brands can innovate with unique and colorful ingredients that provide nutritional benefits and stand out on store shelves. ### Industries Being Reshaped - **Food and Beverage:** Companies can expand their product offerings and appeal to health-conscious consumers. - **Nutraceuticals:** The use of spirulina in functional beverages can create opportunities in the nutraceutical industry. - **Natural Food Colors:** Companies can explore the potential of natural food coloring agents like spirulina instead of synthetic colorings. ## Related on Trend Hunter - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Blue Spirulina-Based Drinks](https://www.trendhunter.com/trends/blue-spirulina-drink.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Plant-Forward Energy Shots](https://www.trendhunter.com/trends/blue-aura-energy-shot.md) - [Algae-Infused Wellness Juices](https://www.trendhunter.com/trends/wellness-elixir.md) - [Spirulina-Infused Lemonades](https://www.trendhunter.com/trends/spirulina-infused-lemonade.md) - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Carbon-Negative Spirulina Supplements](https://www.trendhunter.com/trends/icelandic-ultra-spirulina.md) - [Algae-Tinted Blue Beers](https://www.trendhunter.com/trends/blue-beers.md)