# Biometric Concession Stands The Fully Automated Self-Checkout Completes Purchases with a Touch By Laura McQuarrie | Published 2019-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fully-automated-self-checkout References: [businesswire](https://www.businesswire.com/news/home/20190923005533/en) & [aramark](http://www.aramark.com/) The [New York Mets](https://www.trendhunter.com/trends/hero-gum) and [Aramark](https://www.trendhunter.com/trends/quick-eats-store) teamed up with CLEAR and Mashgin to create a first-of-its-kind fully automated self-checkout concessions experience for sports. Thanks to this streamlined system, sports lovers at the stadium are now able to grab their refreshments of choice and pay with the tap of their finger. This innovative concessions experience at [Citi Field](https://www.trendhunter.com/trends/the-curated-table) lets fans use the Walk Thru Bru express self-checkout kiosk and return to the game in no time at all. As some of the items for sale are alcoholic, the technology provided by CLEAR is capable of verifying that a member is of the legal drinking age. The conveniently automated Walk Thru Bru is available to CLEAR members. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 15% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Fully Automated Self-checkout:** The integration of biometrics in self-checkout systems provides a disruptive innovation opportunity for streamlining the purchasing process and enhancing customer convenience. - **Biometric Verification:** The use of biometric technology for age verification opens up new possibilities for industries that sell age-restricted products, such as alcohol or tobacco, to automate the age-check process and reduce human error. - **Contactless Payment:** The adoption of biometric technology for payment purposes presents a disruptive innovation opportunity for businesses to improve transaction security and speed at POS systems. ### Where This Applies - **Sports and Entertainment:** The integration of biometric concessions stands in sports stadiums offers a disruptive innovation opportunity for enhancing the fan experience and streamlining concessions operations. - **Food and Beverage:** The application of biometric self-checkout technology in food and beverage industry establishments, such as restaurants and cafes, provides a disruptive innovation opportunity for improving the speed and efficiency of ordering and payment processes. - **Retail:** The implementation of biometric self-checkout systems in retail stores can provide a disruptive innovation opportunity for retailers to enhance customer convenience, reduce queues, and improve overall shopping experiences. ## Related on Trend Hunter - [Checkout-Free Concession Lanes](https://www.trendhunter.com/trends/zippin-lane.md) - [Automated Stadium Checkout Solutions](https://www.trendhunter.com/trends/aifi.md) - [Autonomous Stadium Shops](https://www.trendhunter.com/trends/woosox-market.md) - [Streamlined Self-Checkout Systems](https://www.trendhunter.com/trends/mashgin.md) - [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md) - [AI-Powered Snack Shops](https://www.trendhunter.com/trends/quick-eats-store.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [AI Checkout Kiosks](https://www.trendhunter.com/trends/self-checkout-lines.md)