# Bar-Strength Canned Cocktails These Served Full-Strength Cocktails Have 14.9% ABV By Michael Hemsworth | Published 2025-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fullstrength-cocktails References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/57079/ellie-gouldings-served-launches-new-super-premium-range/) & [serveddrinks](https://www.serveddrinks.co.uk/)  These [Served](https://www.trendhunter.com/trends/premium-full-strength-cocktails) full-strength cocktails are being launched by the Ellie Goulding-backed ready-to-drink alcohol brand as a series of bar-grade beverages perfect for consumers to try when on the hunt for a premium libation experience. The cocktails come canned for convenience when it comes to storage, chilling and serving, but don't skimp on flavor to make them a must-try amongst avid mixology enthusiasts alike. The cocktails come in four flavor options including Strawberry Daiquiri, Lychee Martini, Cosmopolitan and [Espresso Martini](https://www.trendhunter.com/trends/canned-espresso-martini), which each come in with a 14.9% ABV. Co-Founder Dean Ginsberg spoke on the Served full-strength cocktails saying, "We’re hugely excited about this launch. We are delivering genuine innovation to the super [premium cocktail category](https://www.trendhunter.com/trends/coppa-cocktails) with new cocktails not currently on shelf. As a brand Served also attracts a much younger consumer compared to current super premium brands on the market – so we can add real value and drive incremental growth to the category." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 37% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premiumization of RTD Beverages:** Ready-to-drink cocktails are evolving toward a premium experience, offering consumers a high-quality alternative traditionally only available at bars. - **High-abv Canned Cocktails:** The introduction of higher alcohol content in canned cocktails disrupts the typical RTD market, appealing to consumers seeking stronger, bar-like experiences from portable packaging. - **Flavor Innovation in RTD Cocktails:** Brands are experimenting with diverse and sophisticated flavor profiles, capturing the attention of mixology enthusiasts by offering unique taste experiences in a convenient format. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovation in canned cocktails is reshaping the traditional alcoholic beverage industry, presenting new opportunities and challenges for established and emerging brands. - **Packaging and Distribution:** The evolution of RTD cocktails emphasizes the need for innovative packaging solutions, driving advancements in convenience and portability without compromising quality. - **Consumer Goods and Retail:** The demand for premium RTD cocktails is influencing retail dynamics, creating opportunities for brands to engage with a younger demographic seeking convenience and quality. ## Related on Trend Hunter - [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Premium Draught Cocktails](https://www.trendhunter.com/trends/premium-draught-cocktails.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md)