# Beer-Serving Breakfast Joints IHOP Has Just Opened Its First Location with a Full-Service Bar By Katherine Pendrill | Published 2018-10-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fullservice-bar References: [delish](https://www.delish.com/food-news/a23834008/ihop-first-location-with-bar/) & [foodandwine](https://www.foodandwine.com/news/ihop-bar-arizona) Hot on the heels of its new [IHOPS](https://www.trendhunter.com/trends/thick-n-fluffy-french-toast) Pumpkin Pancake Stout, IHOP has announced the opening of its first location with a full-service bar. In other words, now you can enjoy your pancakes with a pint instead of a coffee. According to local news outlets, a newly opened IHOP location in Phoenix, Arizona features a full-service bar and custom cocktails. The pancake joint took over the location from a former steakhouse, meaning a bar was already onsite when IHOP moved in. The franchise owner simply asked if he could keep the bar, and thus, a new beer-serving breakfast joint was born. Open everyday from 6AM until 10PM, the restaurant serves all the classic IHOP fare, along with a special '[Rise and Shine](https://www.trendhunter.com/trends/rise-baking-company)' menu that includes craft beer and wine. Customers can also sample some of the custom IHOP cocktails such as the Mulemosa, The Blue Roof Bloody Mary, and the fruity [Frozen Rooty Rita](https://www.trendhunter.com/trends/eggo-brunch-in-a-jar-sippin-cream). Image Credit: *IHOP.* ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Beer-serving Breakfast Joints:** Opportunity for breakfast joints to incorporate full-service bars and offer craft beer and cocktails. - **Custom Cocktails at Breakfast:** Opportunity for restaurants to create unique cocktail menus specifically tailored for breakfast hours. - **Expanding Breakfast Menus:** Opportunity for breakfast establishments to expand their menus to include a wider range of food and beverage options. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can explore the concept of combining breakfast service with full-service bars to attract a wider range of customers. - **Craft Beer Industry:** Craft breweries can collaborate with breakfast joints to create exclusive beer offerings that complement breakfast menus. - **Hospitality Industry:** Hotels and resorts can introduce beer-serving breakfast joints to enhance their breakfast offerings and attract guests looking for unique experiences. ## Related on Trend Hunter - [Pumpkin Spice Pancakes Combos](https://www.trendhunter.com/trends/pumpkin-spice-pancake-combo.md) - [Elevated Diner Menus](https://www.trendhunter.com/trends/ihop-menu.md) - [Hand-Crafted Fruit Drinks](https://www.trendhunter.com/trends/ihop-splashers.md) - [Biscuit-Themed Breakfast Selections](https://www.trendhunter.com/trends/ihop-3.md) - [All-Day Pancake Tacos](https://www.trendhunter.com/trends/pancake-tacos.md) - [Soda-Branded Restaurant Syrups](https://www.trendhunter.com/trends/pepsi-maple-syrup.md) - [Pancake House Menu Expansions](https://www.trendhunter.com/trends/ihop-1.md) - [Syrup-Inspired Coffees](https://www.trendhunter.com/trends/pancake-inspired-coffee.md) - [Pumpkin Cheesecake Pancakes](https://www.trendhunter.com/trends/maple-pumpkin-cheesecake-pancakes.md)