# Refrigerated Protein Beverages FullProtein Combines Egg Whites, Milk Protein and Whey By Laura McQuarrie | Published 2025-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fullprotein References: [fullprotein](https://fullprotein.com/produtos/)  Most protein-packed products share the benefits of egg whites, milk protein, or whey individually but FullProtein combines them for a powerhouse blend that delivers serious protein in every sip. With this launch, the egg protein powder company is venturing into the [ready-to-drink space with refrigerated beverages](https://www.trendhunter.com/trends/kinera) in [Banana, Strawberry and Vanilla flavors](https://www.trendhunter.com/trends/barebells-milk-drink). Depending on the flavor, one 320-millilter carton provides 175 to 205 calories and 30 to 31 grams of protein, and no added sugars. Notably, these protein-packed beverages contain less than a gram of lactose per 100-gram serving. These refrigerated protein drinks appeal to fitness enthusiasts, busy professionals, and on-the-go snackers in need of post-workout recovery, a quick breakfast, or a midday energy boost. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 50% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Multi-source Protein Blends:** Blending egg whites, milk protein, and whey into a single beverage creates a hybrid product catering to diverse dietary needs and preferences. - **Refrigerated Beverage Line Expansion:** Companies traditionally focused on dry protein products are exploring chilled, liquid formats to meet demand for convenience and freshness. - **Low-lactose Protein Drinks:** The availability of protein-rich beverages with minimal lactose content addresses the growing consumer interest in digestive-friendly formulations. ### Sectors Adopting This - **Ready-to-drink Beverages:** The emergence of refrigerated protein blends signifies the evolution in the ready-to-drink segment, offering innovative solutions for quick nutrition. - **Sports Nutrition:** As fitness and wellness trends rise, the sports nutrition industry sees a shift towards versatile protein sources to fulfill diverse athletic requirements. - **Functional Foods:** Refrigerated protein drinks exemplify the functional foods industry's push towards multifunctional products combining health benefits and ease of consumption. ## Related on Trend Hunter - [Shelf-Stable Protein Milks](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Protein-Packed Post-Workout Beverages](https://www.trendhunter.com/trends/up2u-recover.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Lightly Sparkling Protein Drinks](https://www.trendhunter.com/trends/whey-water.md)