# Fulla the Muslim Barbie Best Selling Girl's Toy in the Arab World By Arjun Davda | Published 2005-12-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fulla-the-muslim-barbie-best-selling-girls-toy-in-the-arab-world References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2005/12/modest_muslim_b.html) & [smh.au](http://www.smh.com.au/news/world/a-muslim-barbie/2005/12/22/1135032135918.html) “SHE is the must-have toy this festive season, flying off the shelves. But the season in question is Eid al-Adha next month, not Christmas. Santa Claus means nothing to her. Fulla, the [Muslim](https://www.trendhunter.com/trends/muslim-hikers) doll, is now thought to be the best-selling girl’s toy in the Arab world, two years after she first came on the market, displacing her [Western rival, Barbie](https://www.trendhunter.com/trends/katseye-and-monster-high), in shops across her native Levant. With thick black hair and large dark eyes, Fulla is the physical antithesis of [Mattel](https://www.trendhunter.com/trends/barbie-doll-with-down-syndrome)’s blonde, empty-eyed icon of Western consumerism.” - SMG.COM.AU ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### Why This Trend Is Growing - **Islamic Toy Market:** With Fulla already a standout hit in the Arab world, appealing to the growing Islamic toy market presents an opportunity for toy manufacturers. - **Diversity & Inclusion:** Fulla's popularity showcases the need for toy manufacturers to diversify their offerings and strive to be more inclusive of various cultures and religions. - **Ethical and Religious Considerations:** As Fulla's popularity grows, more companies may explore creating ethically and religiously-sensitive toys for various markets and cultures. ### Industries Being Reshaped - **Toy Manufacturing:** With Fulla's incredible popularity amongst Muslim girls, toy manufacturers can explore the potential of creating more culturally-sensitive dolls and toys, tailored for specific communities and markets. - **Islamic Marketing:** Fulla's success highlights the potential for marketing to Islamic consumers and the need for more understanding of the specific needs and beliefs of this particular market. - **Fashion:** Fulla's fashion-forward clothes and accessories present an opportunity for fashion companies to explore traditional Islamic attire and fashion trends in Muslim communities worldwide. ## Related on Trend Hunter - [Inclusive Barbie Dolls](https://www.trendhunter.com/trends/barbie-doll-with-down-syndrome.md) - [Inclusive Fashion Dolls](https://www.trendhunter.com/trends/autistic-barbie.md) - [Representation-Focused Toy Dolls](https://www.trendhunter.com/trends/laverne-cox-1.md) - [Pop Star-Inspired Holiday Dolls](https://www.trendhunter.com/trends/mariah-carey-barbie.md) - [Film-Resembling Mermaid Dolls](https://www.trendhunter.com/trends/little-mermaid-doll.md) - [Lunar New Year Dolls](https://www.trendhunter.com/trends/lunar-new-year-doll.md) - [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md)