# Human-Grade Air-Dried Dog Foods Full Moon Pure Protein is a Safer Freeze-Dried or Raw Alternative By Laura McQuarrie | Published 2025-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/full-moon-pure-protein References: [globenewswire](https://www.globenewswire.com/news-release/2025/06/12/3098391/0/en/New-Full-Moon-Pure-Protein-Air-Dried-Dog-Food-Makes-It-Easier-to-Choose-Human-Grade-Benefits-for-Your-Pet.html) & [fullmoonpet](https://www.fullmoonpet.com/products/pure-protein-air-dried-turkey-recipe)  Pet nutrition brand Full Moon launched Full Moon Pure Protein, a new air-dried dog food line that's high-protein, shelf-stable and a safer alternative to [freeze-dried or raw fresh food](https://www.trendhunter.com/trends/get-joy). Touted as an upgrade from kibble, this dog food retains more vitamins and minerals naturally due to minimal processing, and it upholds the quality standards people have for their own food. The [human-quality air-dried dog food](https://www.trendhunter.com/trends/essential-clusters) range includes three recipes crafted with 90% protein: Free Range Chicken, Ranch Raised Beef, and Homestead Turkey, each with a tender, jerky-like texture that's easily digested. For the launch of its new Pure Protein line, Full Moon launched an event series, beginning with one under June’s [Strawberry](https://www.trendhunter.com/trends/strawberry-half-half-flavor) Full Moon. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 49% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Human-grade Pet Food:** Human-grade pet food bridges the quality gap between human food standards and pet nutrition, offering health-conscious pet owners safer and more nutritious options for their pets. - **Air-dried Pet Food Options:** The rise in air-dried pet foods presents a less processed alternative that maintains more nutritional content compared to freeze-dried methods. - **High-protein Pet Nutrition:** High-protein pet nutrition caters to owners seeking to replicate human fitness trends in their pet care by providing animals with diets rich in protein for better health outcomes. ### Industries Being Reshaped - **Pet Food Manufacturing:** Advancements in processing technologies such as air-drying are driving innovation in the pet food manufacturing industry, allowing brands to reevaluate nutritional retention. - **Health and Wellness for Pets:** The evolving consumer preferences towards premium, minimally processed products within the health and wellness industry are increasingly impacting pet nutrition standards. - **Natural and Organic Pet Foods:** The natural and organic pet food sector is expanding as more pet owners seek out cleaner ingredient lists and production methods similar to those they choose for themselves. ## Related on Trend Hunter - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md) - [Hybrid Dog Food Mixes](https://www.trendhunter.com/trends/rawmix50.md) - [Air-Dried Dog Foods](https://www.trendhunter.com/trends/badlands-ranch-superfood-complete.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Shelf-Stable Raw Pet Foods](https://www.trendhunter.com/trends/red-dog-blue-kat.md) - [Human-Grade Raw Dog Food](https://www.trendhunter.com/trends/maev.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [High-Meat Dog Kibbles](https://www.trendhunter.com/trends/k9-natural-baked-coated.md) - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md)