# Lunar Music Festivals The 'Full Moon Music Festival' Occurs During August's Blue Moon By Laura McQuarrie | Published 2016-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/full-moon-music-festival References: [instagram](https://www.instagram.com/fullmoonfest/) & [fullmoonfest](http://fullmoonfest.com/) The two-day 'Full Moon Music Festival' set on New York's Governors Island is described as a "boutique approach to a New York City music festival." What's particularly neat about the [beachside festival](https://www.trendhunter.com/trends/waterfall-festival) is that, as its name suggests, it will be occurring beneath a blue moon in August. The festival is aimed at a fashion-forward audience, as it features its [own line of tour merchandise](https://www.trendhunter.com/trends/levis-popup) that features hand-stitched embroideries from NYC retailer American Two Shot, which will feel more special to an audience of street style lovers than identical t-shirts that are printed in large quantities. Music festival culture has expanded at such a rate that organizers are now tapping into the creation of [niche festival experiences](https://www.trendhunter.com/trends/halsey-fest), such as creating nostalgic events for baby boomers or other nature-centric events, such as ones entirely planned around fog in a specific region. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Niche Festival Experiences:** Creating unique festival experiences for specific audiences, such as fashion-forward or nature-centric events. - **Boutique Approach:** Emphasizing personalized and limited edition merchandise to appeal to a specific audience. - **Expanding Music Festival Culture:** Continued growth and diversification of music festival offerings. ### Who This Affects Most - **Event Management:** Opportunities to create and organize niche festival experiences. - **Fashion Retail:** Collaborations with music festivals to create exclusive merchandise lines. - **Tourism and Travel:** Promoting travel to unique and specialized music festival experiences. ## Related on Trend Hunter - [Beer-Branded Album Releases](https://www.trendhunter.com/trends/ultimate-blue-moon-x-mt-joy-denver-experience.md) - [Collaborative Blue Moon Watches](https://www.trendhunter.com/trends/super-blue-moonphase.md) - [Luxe Adults-Only Mexican Hotels](https://www.trendhunter.com/trends/la-casa-de-la-playa.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/le-phoque-off.md) - [Lunar New Year Parties](https://www.trendhunter.com/trends/dragonpalooza.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md) - [Eclipse-Honoring Ice Creams](https://www.trendhunter.com/trends/blue-moon-ice-cream.md) - [Phone-Free Music Festivals](https://www.trendhunter.com/trends/over-yondr.md)