# Whipped Full-Coverage Concealers The Bounce Airbrush Liquid Whip Concealer Brightens & Hydrates By Laura McQuarrie | Published 2020-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/full-coverage-concealer References: [thezoereport](https://www.thezoereport.com/p/beautyblenders-bounce-airbrush-liquid-whip-concealer-is-finally-here-with-40-full-coverage-shades-21790151) & [beautyblender](https://beautyblender.com/collections/concealers) Beautyblender, best known for its sponge makeup applicators, surprised the cosmetics industry when it released its own range of foundations and the brand is continuing to create its own formulas, now venturing into [full-coverage concealers](https://www.trendhunter.com/trends/do-it-all-concealer). It's been a few years since the release of the [Bounce](https://www.trendhunter.com/trends/milk-makeup-2) Liquid Whip Long-Wear [Foundation](https://www.trendhunter.com/trends/luminox-navy-seal-foundation) and the Bounce Airbrush Liquid Whip Concealers offer a new way to complement the foundation shades. Like the beauty brand's foundation, the Bounce Airbrush Liquid Whip Concealer has a whipped texture and includes hyaluronic acid as a key ingredient. As such, the brightening, smoothing and hydrating concealers boast a skincare-like formula that is also perfect for concealing, contouring and even highlighting. The Bounce Airbrush Liquid Whip Concealer is available in 40 shades and boast applicator tips that resemble miniature Beautyblenders. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-inspired Cosmetics:** Beauty brands are innovating by incorporating skincare ingredients into their cosmetics to offer consumers beneficial beauty products with dual purposes. - **Range Expansion:** Beauty companies are expanding their offerings by launching complementary cosmetic products to their established lines, creating cohesive and versatile collections for consumers. - **Applicator Evolution:** Cosmetic applicators are being redesigned by beauty brands to offer more precision, better blending, and superior results for consumers. ### Sectors Adopting This - **Beauty and Cosmetics:** Beauty brands can seek to innovate within the industry by exploring the incorporation of skincare ingredients into cosmetics, launching complementary cosmetic products, and redesigning cosmetic applicators to offer superior results. - **Retail:** Retailers can capitalize on the trend of range expansion by carrying collections of complementary cosmetic products from established beauty brands, offering consumers versatile options to their beauty routines. - **Manufacturing:** Manufacturers of cosmetic applicators can explore new designs and materials for their products to offer beauty brands the latest innovations in precision, blending, and ultimately better results for consumers. ## Related on Trend Hunter - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md)