# Cutout Disclaimer Campaigns Full Circle Campaign Features Magnetic Poetry-Esque Captions By Marissa Brassfield | Published 2009-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/full-circle-campaign References: [thefashionisto](http://thefashionisto.com/blog/2009/09/campaign-josh-beech-for-full-circle/) & [fullcircleuk](http://www.fullcircleuk.com/) This Full Circle campaign uses cutout disclaimer-like captions that remind me of those ubiquitous [magnetic poetry kits](https://www.trendhunter.com/trends/salute-the-detail). Josh Beech models menswear separates alongside oversized captions that read "Consume Consume Me," "Let's Talk About Me," "Buy Buy Baby," and "This is a Partly Political Broadcast." What I like about this Full Circle campaign is that it injects some bright pop art fun into a fashion shoot that would otherwise be dominated by [black fashion](https://www.trendhunter.com/trends/alessandro-micheles). **Implications** - The prevalence of the 24-hour news cycle and social media have increased the amount of advertising consumer see on a daily basis. A company can benefit from this by investing in advertising that bucks convention and uses a non-traditional angle (fake PSA, [satirizing conventional ads](https://www.trendhunter.com/trends/engineered-for-whatever), etc). In doing so, the company shows a commitment to differentiating itself from the masses, attracting originality obsessed consumers in the process. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cutout Disclaimer Campaigns:** Using cutout disclaimer-like captions in campaigns to inject fun and differentiate from traditional advertising. - **Pop Art Fashion Shoots:** Injecting bright pop art into fashion shoots to add a fun element to black-dominated fashion. - **Satirical Advertising:** Investing in unconventional advertising angles like fake PSA or satirizing conventional ads to differentiate from traditional advertising. ### Who This Affects Most - **Fashion:** Using pop art and cutout disclaimer-like captions in fashion shoots and campaigns to stand out in a crowded market. - **Advertising:** Offering unconventional advertising angles like fake PSA or satirizing conventional ads to target audiences that value originality. - **Social Media Marketing:** Creating campaigns that buck convention, using non-traditional angles, and speak to originality obsessed consumers on social media. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)