# Chromatic 80s Makeup Branding The Full Brow Make-Up Packaging is Vibrantly Edgy By Michael Hemsworth | Published 2016-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/full-brow References: [packageinspiration](http://www.packageinspiration.com/full-brow.html/) & [susustudio](http://www.susustudio.com/) Looking like a vibrant collection of products that were pulled straight from the 80s, the Full Brow make-up packaging sets a new standard when it comes to cosmetic branding. Designed by the Susu Studio of Australia, the cosmetic branding features [neon colors](https://www.trendhunter.com/trends/chanels-spring-2025) that are emblazoned onto the product packaging through swoops, splashes and dabs. The final result is a branding design that's inherently fun and that mimics the experience of putting on makeup; trying out different techniques until finding the right approach for your own face. The packaging consists of various products that are all focused on [enhancing the eyebrow](https://www.trendhunter.com/trends/brow-fixing-gel) of the user. Everything from pastes, to pencils are accounted for in the Full Brow range, which has experienced somewhat rapid growth and transitioned into the North American market from Australia as of recently. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Neon Packaging:** There is an opportunity for brands to use vibrant neon colors in their packaging design to create a fun and edgy aesthetic. - **Makeup Branding:** Brands can explore unique and creative approaches to cosmetic branding to stand out in the market. - **Eyebrow Enhancements:** There is a demand for a wide range of eyebrow-enhancing products, creating opportunities for innovation and product development. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can incorporate neon packaging and unique branding to attract customers and stand out in the saturated market. - **Graphic Design:** Graphic designers can collaborate with cosmetic brands to create visually striking packaging designs that reflect the brand's identity. - **Beauty Accessories:** There is a growing market for eyebrow-enhancing products, providing opportunities for manufacturers of pencils, pastes, and other related accessories. ## Related on Trend Hunter - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)