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# Skater Subculture Shoots
'Full Bleed: New York City Skateboarding' Looks at the Local Scene

By Ryan Hinkson | Published 2010-05-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/full-bleed-new-york-city-skateboarding
References: [hypebeast](http://hypebeast.com/2010/05/full-bleed-york-city-skateboard-photography/) & [powerhousebooks](http://www.powerhousebooks.com/book/1162)

'Full Bleed: New York City Skateboarding' is a [photography book](https://www.trendhunter.com/trends/book-of-birkenstock) that gives the reader a comprehensive look at the stakeboarding scene in the Big Apple. The book spans over 30 years and employs the work of 40 photographers.

'Full Bleed: New York City Skateboarding' is a must for skaters and photography fans alike. There are tons of great shots that explain why [skating in NYC](https://www.trendhunter.com/trends/nike-sb-2) is unlike skating anywhere else. My personal favorite is the image of a boarder flying high above a half-pipe with the World Trade Center towers in the background.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 29% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Urban Skateboarding:** There is a growing trend of skateboarding culture in urban areas that can be capitalized on by skateboard shops and brands.
- **Nostalgic Photography:** There is a trend in producing nostalgic photography books that showcase subcultures or communities that businesses can take advantage of in marketing their products.
- **Community-driven Events:** There is a trend for community-driven events around skateboarding culture that offers opportunities for businesses to showcase their products or sponsor events in return for brand recognition.

### Industries Being Reshaped

- **Skateboarding Industry:** The skateboarding industry can utilize the growing interest in skateboarding culture by expanding their product lines to urban areas to target new consumers.
- **Photography Industry:** The popularity of photography books featuring subcultures suggests that there may be a demand for more such books, presenting an opportunity for the photography industry to capitalize on this trend.
- **Event Industry:** The growing trend of community-driven events around skateboarding culture can be an opportunity for businesses in the event industry to provide services or facilities for such events and capitalize on the exposure.

## Related on Trend Hunter

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- [Skateboard Design Museum Exhibitions](https://www.trendhunter.com/trends/skateboard-exhibition.md)
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- [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md)
