# Dedicated Fulfillment Hubs Bed, Bath & Beyond Introduces Regional Fulfillment Centers By Kalin Ned | Published 2020-09-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fulfillment-hubs References: [chainstoreage](https://chainstoreage.com/bed-bath-beyond-q4-tops-street-converts-some-dark-stores-fulfillment-hubs) & [bedbathandbeyond](https://www.bedbathandbeyond.ca/) Fulfillment hubs might be a lucrative way of optimizing [e-commerce consumer experiences](https://www.trendhunter.com/trends/ecommerce-platforms) in the delivery stage. Referred to also as "dark stores," these types of centers are popping up throughout North America to satisfy online demand—which is arguably exponentially higher during the COVID-19 pandemic. Bed, Bath & Beyond is another megastore that is turning to [fulfillment hubs](https://www.trendhunter.com/trends/its-here-delivery) to increase its profits. In mid-April, the company announced that 25% of its locations in the US and Canada will be turned into "[regional fulfillment centers](https://www.trendhunter.com/trends/amazon-rush)," focusing on "using vast inventory resources to assign orders locally and deliver quickly." "We are executing a clear plan to manage our business efficiently and effectively through the coronavirus pandemic, prioritizing the health and safety of our customers and teams," Mart Tritton—president and CEO of Bed, Bath & beyond—shared. Image Credit: Chain Store Age ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Fulfillment Hubs:** The trend of using fulfillment hubs to optimize e-commerce consumer experiences has become more popular during the COVID-19 pandemic. - **Regional Fulfillment Centers:** The trend of using regional fulfillment centers to assign orders locally and deliver quickly is increasing among retail megastores. - **Dark Stores:** The trend of using dark stores as fulfillment hubs to satisfy online demand is growing throughout North America. ### Who This Affects Most - **Retail:** The retail industry is using fulfillment hubs as a way to meet the increased demand for e-commerce during the COVID-19 pandemic. - **Logistics:** The logistics industry has an opportunity to innovate by creating new and more efficient fulfillment hub models that meet the specific needs of retailers. - **Technology:** The technology industry can provide solutions to help retailers efficiently manage their fulfillment hubs and streamline their operations. ## Related on Trend Hunter - [Optimized Late-Night Deliveries](https://www.trendhunter.com/trends/thg-fulfil.md) - [Efficient Omnichannel Fulfillment Centers](https://www.trendhunter.com/trends/omnichannel-fulfillment-center.md) - [Expanded D2C Deliveries](https://www.trendhunter.com/trends/kroger-1.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Dedicated eCommerce Fulfilment Apps](https://www.trendhunter.com/trends/ecommerce-fulfillment-app.md) - [Logistics Solutions](https://www.trendhunter.com/trends/sortation-center.md) - [Small-Format Retailers](https://www.trendhunter.com/trends/closer-to-you.md) - [Efficient Shipping Container Solutions](https://www.trendhunter.com/trends/boxhub.md) - [White Glove Delivery Services Expansions](https://www.trendhunter.com/trends/fulflld.md)