# Ice Cream-Filled Bags Häagen-Dazs Marks the New Year with With a Fukubukuro Lucky Bag in Japan By Katherine Pendrill | Published 2023-01-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fukubukuro-lucky-bag References: [soranews24](https://soranews24.com/2023/01/03/haagen-dazs-celebrates-new-year-with-a-fukubukuro-lucky-bag-in-japan/)  [Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars) is marking the start of 2023 with a brand new fukubukuro lucky bag in Japan. In Japan, fukubukuro is a tradition that involves giving shoppers a 'lucky' grab bag filled with random contents, generally at a steep discount. To mark the start of the new year, Häagen-Dazs has created a new fukubukuro lucky bag that's filled with ice cream and sold for 50% off what you'd normally pay. Each lucky bag is a reusable tote filled with 20 different [Häagen-Dazs ice cream pints](https://www.trendhunter.com/trends/hagendazs-debuts) and ice cream bars. Some standouts include the Caramel Party bars and ice creams in Japan-exclusive [mochi flavors](https://www.trendhunter.com/trends/bubbies-mochi-holiday-flavors). Häagen-Dazs is currently selling two types of fukubukuro lucky bags and, according to recent reports, these bags are going fast to crowds lined up outside the stores. Image Credit: Oona McGee ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 47% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Lucky Bag Trend:** Brands can create fukubukuro-style lucky bags that provide shoppers with a fun, unpredictable purchase experience. - **Subscription Ice Cream Trend:** Ice cream brands can provide customers with a monthly subscription to get a variety of ice cream products at a discounted price. - **Reusable Tote Trend:** Companies can offer promotional reusable totes as a sustainable and practical way for customers to carry their purchases. ### Industries Being Reshaped - **Food Retail Industry:** Food retailers can create their own lucky bags to sell to customers, providing an element of surprise and an opportunity to clear out inventory. - **Subscription Box Industry:** Subscription box companies can expand their offerings into the ice cream market by providing monthly boxes filled with ice cream products from various brands. - **Promotional Products Industry:** Promotional product companies can produce custom reusable totes with branding for businesses to give to their customers as a promotion or gift with purchase. ## Related on Trend Hunter - [Coffee Shop Grab Bags](https://www.trendhunter.com/trends/starbucks-japans-new-years-lucky-bag.md) - [Seasonal Cafe Merch Packs](https://www.trendhunter.com/trends/starbucks-japan-lucky-bag.md) - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Festive Dessert Ice Creams](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [New Year-Inspired Snack Boxes](https://www.trendhunter.com/trends/new-yearinspired-snack-box.md)