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# Dog-Friendly Amusement Parks
Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park

By Laura McQuarrie | Published 2017-06-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/fujiq-highland
References: [en.rocketnews24](http://en.rocketnews24.com/2017/06/16/japanese-amusement-park-opens-doors-to-dogs-lets-animals-on-rides-with-their-owners/) & [fujiq.jp](https://www.fujiq.jp/en/)

Fuji-Q Highland is a Japanese amusement park that's running a special promotion for the summer called 'Fuji-Q Wanland' that will allow visitors to [bring their pets to the park](https://www.trendhunter.com/trends/summer-camp-for-dogs), and even let them accompany owners on select rides.

Throughout the limited-time Fuji-Q Wanland promotion, [dog owners](https://www.trendhunter.com/trends/i-love-you-like-a-dog) will be able to bring their four-legged friends to the park for the same price as a regular child ticket, with discounts available for multiple dogs. Dogs will be invited to explore outdoor areas and ride the park's paddle boats, merry-go-round, the ferris wheel and more.

For the added comfort of dogs, there will also be a [pet-friendly pool](https://www.trendhunter.com/trends/beertown-public-house) and a cool-off station to keep canines feeling cool and refreshed in the heat of summer.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 57% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Pet-friendly Amusement Parks:** Amusement parks are opening their doors to pets, creating a new revenue stream and opportunity for marketing pet-friendly products and services.
- **Experiential Marketing for Pet Owners:** Amusement parks are tapping into the growing pet-owner market with pet-friendly attractions and activities that attract and retain customers.
- **Inclusive Entertainment:** Amusement parks are becoming more inclusive by welcoming pets, which caters to pet owners and provides a unique and novel experience for all parties involved.

### Who This Affects Most

- **Pet Products Industry:** The pet products industry can take advantage of the growing demand for pet-friendly amusement parks by developing and marketing specialized pet products specifically designed for amusement park experiences.
- **Entertainment Industry:** The entertainment industry can leverage the success of Fuji-Q Highland's pet-friendly promotion by offering similar experiences to pet owners, tapping into a new market segment.
- **Tourism Industry:** The tourism industry can promote and invest in pet-friendly attractions and activities, which can attract more visitors, increase revenue, and create brand loyalty among pet owners.

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