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# Prosumer Hidden Display Camera
The Fujifilm X-Pro3 Boasts a Hybrid Viewfinder and More

By Michael Hemsworth | Published 2019-09-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/fujifilm-xpro3
References: [slashgear](https://www.slashgear.com/fujifilm-x-pro3-camera-packs-hidden-lcd-hybrid-evf-and-retro-design-20592482/) & [fujifilm](https://www.fujifilm.com)

The [Fujifilm](https://www.trendhunter.com/trends/fujifilmxe5) X-Pro3 camera is a pro-grade photography solution for consumers who are looking for a device that addresses their technology needs in a camera that boasts a somewhat [retro design](https://www.trendhunter.com/trends/fujifilm-xe5). The camera features a [hybrid viewfinder](https://www.trendhunter.com/trends/om-system-om3) along with a hidden LCD that needs to be flipped down in order to be viewed and used. The unit will be crafted from titanium, which greatly enhances the durable nature of the camera to make it ideal for photographers looking for solutions to use in the field.

The Fujifilm X-Pro3 camera will be formally announced next month, but is already positioned to offer prosumers the functionality they need to capture stunning shots. The camera will also boast an improved frame rate over previous models and more.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 42% | Activity: 41% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Why This Trend Is Growing

- **Hybrid Viewfinder Technology:** The integration of hybrid viewfinder technology in cameras presents an opportunity for manufacturers to enhance the user experience by providing both optical and electronic viewfinder options.
- **Hidden LCD Design:** The use of a hidden LCD design in cameras creates opportunities for manufacturers to prioritize aesthetics and durability without compromising on functionality.
- **Prosumer Cameras:** The rise of prosumer cameras offers an opportunity for manufacturers to cater to the growing demand for professional-grade features in consumer-friendly devices.

### Industries Being Reshaped

- **Camera Manufacturing:** The camera manufacturing industry can explore disruptive innovations by integrating hybrid viewfinder technology, hidden LCD designs, and prosumer features in their products.
- **Photography Equipment Retail:** The photography equipment retail industry can capitalize on the trend of hybrid viewfinder cameras and hidden LCD designs by offering a diverse range of products that cater to both professional and consumer needs.
- **Technology Materials:** The technology materials industry can seize disruptive innovation opportunities by developing durable materials like titanium that enhance the ruggedness and durability of cameras used in various fields.

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