# Stunning City Imagery The Fujifilm X100 Commercial Takes You on a Journey By Leslie Chen | Published 2011-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fujifilm-x100-commercial References: [hypebeast](http://hypebeast.com/2011/06/fujifilm-x100-commercial/) & [youtube](http://www.youtube.com/watch?v=EoA0_o-PZk4&feature=player_embedded#at=15) If you love watching advertisements purely for their artistic value, then you will have this [Fujifilm](https://www.trendhunter.com/trends/fujifilmxe5) X100 commercial playing on repeat. With its monochromatic palette and quick sharp-to-soft focusing, the commercial is filled with subtle elements that will pull you in. The Fujifilm X100 commercial is more a gallery than an advertisement trying to sell you something. Illustrating the inspiration of a number of [famous Japanese photographers](https://www.trendhunter.com/trends/superflat-animation) like Daido Moriyama and Nobuyoshi Araki, the video is filled with haunting images. It feels as if the camera is taking you on a journey across the city; showing the grittier sides you would normally ignore. Take a look at the Fujifilm X100 commercial and its stunning images may just play on repeat in your mind. **Implications** - Corporations or brands that can create visually arresting advertisements can benefit by drawing a consumer's attention without presenting the typical sales spiel associated with advertising. By connecting with the consumer on an emotional (not commercial) level, these corporations and brands can capitalize on a consumer's goodwill and genuine interest in the ad. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Visually Arresting Advertisements:** Creating visually arresting advertisements can draw consumers' attention without relying on traditional sales tactics, allowing corporations and brands to connect with consumers on an emotional level. - **Monochromatic Palette:** Using a monochromatic palette in advertisements can create a striking visual style that captivates viewers and enhances the artistic value of the ad. - **Haunting Imagery:** Incorporating haunting imagery in advertisements can evoke strong emotions and leave a lasting impression on viewers, making the ad more memorable and impactful. ### Who This Affects Most - **Photography:** The photography industry can benefit from incorporating visually arresting advertisements that showcase the artistic capabilities of different camera models. - **Advertising:** The advertising industry can explore the use of monochromatic palettes and haunting imagery to create unique and captivating advertisements that stand out from the competition. - **Consumer Goods:** Consumer goods brands can leverage visually arresting advertisements with striking imagery to establish an emotional connection with consumers, driving brand loyalty and increasing sales. ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md)