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# Digital Audio-Accompanying Cameras
The FUJIFILM Instax Mini LiPlay Prints Pictures with a QR Code

By Michael Hemsworth | Published 2019-06-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/fujifilm-instax-mini-liplay
References: [newatlas](https://newatlas.com/fujifilm-instax-mini-liplay/60143/) & [fujifilm](https://www.fujifilm.com/news/n190612.html)

The [FUJIFILM](https://www.trendhunter.com/trends/fujifilm-instax-pal) [Instax Mini LiPlay](https://www.trendhunter.com/trends/instax-mini-liplay) camera is the latest product from the brand that aims to infuse [instant photography](https://www.trendhunter.com/trends/fujifilm-instax-wide-evo) with an additional touch of multimedia functionality. The point-and-shoot camera can record 10 seconds of audio that will then be digitally connected to a photo once it has been printed via a QR code. Users can then scan the picture with their smartphone to hear the accompanying audio for a more immersive multimedia experience.

The FUJIFILM Instax Mini LiPlay camera sends audio data to the photographer's smartphone wirelessly via Bluetooth to streamline connectivity capabilities by minimizing interference. The camera is rounded off with a 5MP CMOS sensor, an F2.0 lens in the front and 2.7 inch LCD screen on the rear.

Image Credit: Fujifilm

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 32% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Key Themes Behind This Trend

- **Multimedia-enhanced Photography:** The fusion of audio and visual elements creates potential opportunities for brands to offer new immersive experiences, like utilizing augmented reality.
- **QR Code Integration:** QR codes can be used to efficiently connect and share data, leading to opportunities for businesses to implement this technology in various marketing campaigns and customer experiences.
- **Wireless Connectivity:** The incorporation of Bluetooth technology in devices creates possibilities for streamlined connectivity and opens up opportunities for IoT advancements.

### Where This Applies

- **Photography:** The photography industry can explore incorporating audio into their products to create new immersive experiences and increase user engagement.
- **Marketing:** QR codes and multimedia-enhanced photography provide opportunities for marketers to offer new and unique campaigns that fill the gap between physical and digital mediums
- **Technology:** Improving wireless connectivity can lead to breakthroughs in the Internet of Things and other connected devices.

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