# Toasted Marshmallow Ice Creams Fugo Desserts is Putting a Twist on a Campfire Classic By Katherine Pendrill | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fugo-desserts References: [thestar](https://www.thestar.com/life/food_wine/2016/07/27/dundas-st-ws-fugo-desserts-serves-up-a-smores-cone.html) & [facebook](https://www.facebook.com/fugodesserts/photos/a.1706510089612510.1073741828.1706504146279771/1727825750814277/?type=3&theater) Toronto's Fugo Desserts is serving up a brand-new ice cream creation that puts a creative twist on a [classic campfire dessert](https://www.trendhunter.com/trends/campfire-smores-collection). While s'mores is not a new flavor, the classic chocolate and marshmallow combination is getting an update in the form of gourmet toppings. The new 'S'mores on S'mores' creation from Fugo Desserts is a modern take on the marshmallow sandwiches traditionally enjoyed around the campfire. However, instead of bits of chocolate and mini-marshmallows, this creative treat is made with decadent confections. The dessert itself consists of two scoops of homemade Skor-brownie ice cream served in a waffle cone coated with pieces of white and dark chocolate, crushed graham crackers, [mini marshmallows](https://www.trendhunter.com/trends/toasted-marshmallow-lemonade) and a thick layer of marshmallow fluff. The cone is then finished with another serving of marshmallow fluff that is blowtorched until toasted and topped with Nutella drizzle. The over-the-top creation demonstrates how brands can elevate classic treats such as s'mores for a new generation. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Elevated Classic Treats:** Brands can explore opportunities to update and enhance traditional desserts to appeal to modern tastes. - **Gourmet Ice Cream Creations:** There is potential to innovate and create unique ice cream flavors, combinations, and toppings for a more indulgent dessert experience. - **Customizable Desserts:** Providing customers with the option to build their own dessert creations allows for personalization and experimentation in the ice cream industry. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore new ways to innovate and create unique dessert offerings to attract customers. - **Hospitality:** Hotels, restaurants, and dessert-focused establishments have an opportunity to offer exclusive and indulgent ice cream creations to enhance their menus and attract customers. - **Retail:** Retailers can consider partnering with dessert brands or creating their own gourmet ice cream offerings to stay competitive and meet consumer demand for unique dessert experiences. ## Related on Trend Hunter - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [S’mores-Style Ice Creams](https://www.trendhunter.com/trends/smores-mcflurry.md) - [Cookie S'mores-Inspired Ice Cream](https://www.trendhunter.com/trends/cookies-n-cream-smores.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Limited Release Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-cream.md)