# Anxiety-Reducing Pulsating Pillows Fufuly is a CES 2023 Innovation That Guides Relaxed Breathing By Laura McQuarrie | Published 2023-01-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fufuly References: [ca.news.yahoo](https://ca.news.yahoo.com/fufuly-cushion-lightony-robot-ces-2023-041500772.html)  [Yukai](https://www.trendhunter.com/trends/baby-fufu) Engineering unveiled a comforting cushion at CES 2023 called Fufuly that's designed to pulsate and help people reduce their anxiety levels. The [plush pillow](https://www.trendhunter.com/trends/the-calmness-crew) offers gentle rhythmical pulses when hugged and it guides the user to take slower, deeper breaths. The puff-shaped cushion was created in partnership with the [University of Tokyo](https://www.trendhunter.com/trends/breathing-ball) and research based on the "phenomenon of rhythmical synchronization between individuals or between individuals and objects" as they interact with one another. According to CEO Shunsuke Aoki, "Using the cushion for just 5 minutes can reduce users’ stress levels and make them more alert." In all, there are three operating modes: regular, deep and a third based on breathing techniques for relaxation. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 94% | Activity: 98% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Anxiety-reducing Accessories:** Incorporating pulsating pillows and other comforting accessories can help reduce anxiety levels and promote relaxation. - **Haptic Technology for Mental Wellness:** Integrating haptic technology, like rhythmical pulses, into mental wellness devices can provide a new level of comfort and relief. - **Breathing Guidance Devices:** Devices, like Fufuly, that guide users in proper breathing techniques can become a popular tool for stress reduction and relaxation. ### Where This Applies - **Wellness and Self-care:** The wellness and self-care industry can incorporate haptic technology and breathing guidance devices to enhance relaxation and stress reduction. - **Tech Gadgets and Accessories:** There is a growing need for tech gadgets and accessories that integrate mental wellness to cater to the rising demand for relaxation and self-care. - **Mental Health Care:** Mental health care can incorporate anxiety-reducing accessories, like pulsating pillows, to offer additional support and relief to patients. ## Related on Trend Hunter - [Stress-Reducing Breathing Balls](https://www.trendhunter.com/trends/breathing-ball.md) - [Anxiety-Reducing Weighted Pillows](https://www.trendhunter.com/trends/anxiety-reducing-weighted-pillow.md) - [Biofeedback Sleep Aid Devices](https://www.trendhunter.com/trends/somnox-1.md) - [Vibrating Relaxation Pillows](https://www.trendhunter.com/trends/wave-bolster.md) - [Relaxing Weighted Pillows](https://www.trendhunter.com/trends/quiet-mind.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Noninvasive Digital Stress Relievers](https://www.trendhunter.com/trends/vagus-nerve-stimulator.md) - [Energy-Restoring Sleep Aids](https://www.trendhunter.com/trends/zenu-mt-fuji.md) - [Snoring-Reducing Smart Pillows](https://www.trendhunter.com/trends/motion-pillow.md)