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# Cork Coated Vino Bottles
Chris Ferrante Gives a Nod to Tradition with His Fufluns Wine Packaging

By Susan Keefe | Published 2012-01-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fufluns-wine
References: [thedieline](http://www.thedieline.com/blog/2011/12/29/student-spotlight-chris-ferrante.html)

Design student Chris Ferrante created [concept packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus) for a fictional Tuscan winery entitled Fufluns wine. Named for the Etruscan god of wine, Chris Ferrante has found a way to celebrate tradition while still embracing modernity.

In recent years wine manufacturers have begun to favor a rubber cork in place of the traditional stopper. The rubber cork allows for a tighter seal and helps the wine maintain it’s flavorful prowess for longer. The only difficulty is somewhere in the thousands of years of tradition that wine-making has enjoyed, wine connoisseurs began to favor the feel, look and smell of real cork. To remedy the stylistic and quality conflict, Chris Ferrante created a label of [screen printed adhesive cork](https://www.trendhunter.com/trends/cork-collection) and opted for a rubber stopper with accented with the company’s name created from a custom rubber stamp.

The perfect combination of tradition and concern with quality, Ferrante’s Fuflus wine packaging is sophisticated yet unexpected.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 41% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Rubber Cork:** Exploring the use of rubber cork as an alternative packaging material for wine bottles opens up opportunities for enhanced seal and prolonged flavor preservation.
- **Screen Printed Adhesive Cork:** Utilizing screen printed adhesive cork as a label presents a unique way to combine tradition and modernity in wine packaging design.
- **Custom Rubber Stamp:** Incorporating a custom rubber stamp to create the company's name on a rubber stopper demonstrates an innovative approach to branding and personalization in the wine industry.

### Sectors Adopting This

- **Wine Manufacturing:** Wine manufacturers can explore the use of rubber cork and screen printed adhesive cork labels to differentiate their products and attract consumers seeking a modern twist on traditional wine packaging.
- **Packaging Design:** The packaging design industry can consider the incorporation of custom rubber stamps for personalized branding, providing a unique and memorable experience for consumers.
- **Wine Retail:** Wine retailers can leverage the trend of cork coated vino bottles to showcase products that combine tradition and innovation, appealing to both traditionalists and modern wine enthusiasts.

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