# Nutritive Rocket Packs The FuelME is a Robust Container for Carrying Athletes' Meals By Amelia Roblin | Published 2013-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fuelme References: [tuvie](http://www.tuvie.com/fuelme-a-messenger-bag-for-bodybuilders-or-fitness-trainers/) & [behance.net](http://www.behance.net/gallery/FuelME/12920101) The average person's activities won't usually cause him to feel starved and drained after a few hours without food, but such an outcome is much more likely where insufficient consumption concerns exceedingly sporty folks. The FuelME is a serious-business lunchbox that's been designed especially for [athletes](https://www.trendhunter.com/trends/sports-nutrition-marketplace). You'll notice that Han Huynh's [backpack cooler](https://www.trendhunter.com/trends/chillbee-sofichill) is quite large, and thus capable of storing a full buffet of edibles from all necessary food groups. One can store [multiple meals and numerous snacks](https://www.trendhunter.com/trends/lunch-pots) within the hi-tech-looking canister so that a full day of intense training is possible. No lengthy breaks to search for supper would be required, just adequate advanced preparation. The FuelME encourages the user to make deliberate decisions about his diet so that intake and output are balanced for optimal health. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meal Prep Containers:** The FuelME lunchbox highlights the trend of using robust containers for storing multiple meals and snacks for athletes. - **Performance Nutrition:** The FuelME addresses the trend of athletes making deliberate decisions about their diet to ensure optimal health and performance. - **Convenience in Sports Nutrition:** The FuelME offers a disruptive innovation opportunity by providing a convenient solution for athletes to carry their nutritious meals and snacks during intense training sessions. ### Industries Being Reshaped - **Fitness Equipment:** The FuelME lunchbox targets the fitness equipment industry, offering a robust container for athletes to carry their meals. - **Meal Prep Services:** The FuelME lunchbox presents an opportunity for meal prep services to create specialized containers that cater to the nutritional needs of athletes. - **Sports Nutrition:** The FuelME lunchbox disrupts the sports nutrition industry by providing a convenient and practical solution for athletes to maintain a balanced diet during training. ## Related on Trend Hunter - [High-Performance Sports Supplements](https://www.trendhunter.com/trends/high-performance-sports-nutrition.md) - [Design-Conscious Food Containers](https://www.trendhunter.com/trends/omi-pod-food-container.md) - [Smart Hydration Packs](https://www.trendhunter.com/trends/fluidlogic-gpr50.md) - [Performance-Driven Backpack Designs](https://www.trendhunter.com/trends/rucking-fitness.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md) - [Wearable Backpack-Style Coolers](https://www.trendhunter.com/trends/ninja-frostvault-go.md) - [Athlete-Specific Protein Bars](https://www.trendhunter.com/trends/protein-bars1.md) - [Nutritionally Complete Meal Solutions](https://www.trendhunter.com/trends/sneak-energy-2.md) - [Runner-Specific Meal Planners](https://www.trendhunter.com/trends/meal-plans-for-runners.md)