# Functional Athlete Cookies The Fuel10K Oat Cookies Contain Just Two Grams of Sugar Each By Michael Hemsworth | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fuel10k-oat-cookies References: [foodbev](https://www.foodbev.com/news/fuel10k-launches-new-low-sugar-breakfast-cookies/) & [fuel10k](https://fuel10k.com) Cookies are associated with unhealthy eating habits, but the new Fuel10K Oat Cookies aim to change this perception and offer consumers a tasty treat to enjoy when they need to stay fueled. The cookies come in two flavor options including 'Double Chocolate' and 'White Chocolate & Strawberry,' and only contain [two grams of sugar](https://www.trendhunter.com/trends/maryland-delightfully-good-cookies) each. The cookies are packed with [over 10 grams of protein](https://www.trendhunter.com/trends/grainfree-protein-cookie), contain less than 200 calories each and also have four grams of fiber to make them a balanced treat to enjoy. The Fuel10K Oat Cookies are set to be available from retailers in the UK now and are a fantastic breakfast alternative that will likely be favored by health-conscious consumers looking to stay efficient in the morning. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Treats:** Disruptive innovation opportunity: Develop and market healthier alternatives to traditionally unhealthy snacks and treats. - **Protein-rich Snacks:** Disruptive innovation opportunity: Create snacks that are high in protein to cater to health-conscious consumers who want more fuel and nutrients in their snacks. - **Balanced On-the-go Food:** Disruptive innovation opportunity: Design convenient food options that provide a balanced mix of protein, fiber, and low sugar content for busy individuals who prioritize nutrition. ### Where This Applies - **Healthy Snack Industry:** Disruptive innovation opportunity: Innovate and expand the market for healthier snack options by creating new products with improved nutritional profiles. - **Fitness and Wellness Industry:** Disruptive innovation opportunity: Develop new product lines and services tailored to the needs of health-conscious consumers looking for fitness-friendly meals and snacks. - **Convenience Food Industry:** Disruptive innovation opportunity: Introduce convenient, yet nutritious, food options to cater to the rising demand for on-the-go meals and snacks among busy individuals. ## Related on Trend Hunter - [Protein-Rich Oat Flapjack Snacks](https://www.trendhunter.com/trends/warrior-raw-cookies-cream-flapjack.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Zero-Sugar Creme Cookies](https://www.trendhunter.com/trends/sundays-cookies-creme-cookie-cereal.md) - [Nutrient-Dense Cookie Snacks](https://www.trendhunter.com/trends/base-cookies.md) - [Nourishing Nutrient-Dense Cookies](https://www.trendhunter.com/trends/ona-cookies.md) - [Free-From Protein Cookies](https://www.trendhunter.com/trends/good-word.md) - [Better-for-Your Cookie Ranges](https://www.trendhunter.com/trends/the-skinny-cookie-co.md) - [Protein-Powered Mini Cookies](https://www.trendhunter.com/trends/protein-mini-cookies.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md)