# Hybrid Fitness Store Resturants Lululemon's Newest Store Includes a Restaurant Called Fuel Space By Katherine Pendrill | Published 2019-07-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fuel-space References: [bustle](https://www.bustle.com/p/the-lululemon-restaurants-menu-is-so-expansive-youll-want-to-try-every-meal-18188939) & [shop.lululemon](https://shop.lululemon.com/stores/US/Chicago/lincoln-park/spaces/10311_fuel) [Lululemon](https://www.trendhunter.com/trends/lululemon-5) is no stranger to putting [fitness studios in retail spaces](https://www.trendhunter.com/trends/nike-running-the-corner), but now it is also getting into restaurants with the opening of 'Fuel Space.' Fuel Space is a restaurant located inside Lululemon's new experiential store in Chicago’s Lincoln Park neighborhood. Despite being inside of a retail space, the restaurant has a menu spanning breakfast, lunch, dinner, snacks, and even drinks. While shoppers can choose to kick up their feet and dine in, they can also take advantage of the to-go options. In terms of what's available, the meals are designed to cater to most dietary needs and food preferences—even for those who adhere to [vegan or Whole30 diets](https://www.trendhunter.com/trends/beyond-juicery-eatery-and-everyday-dose). Though the specific dishes are not available publicly yet, offerings are likely to include smoothies, burgers, bowls, salads, and even bone broth. Image Credit: *Lululemon.* ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Hybrid Fitness-restaurant Spaces:** Lululemon's Fuel Space blurs the line between retail and dining, opening up possibilities for other fitness and wellness brands to add food and beverage offerings to their experiences. - **Experiential Retail:** Experiential retail spaces like Lululemon's new store, which include dining options, are disrupting traditional brick-and-mortar retail models and providing unique customer experiences. - **Health-conscious Dining:** Fuel Space's emphasis on catering to dietary needs and preferences opens up opportunities for health-conscious restaurants and food brands to offer more inclusive menus. ### Who This Affects Most - **Fitness and Wellness:** Lululemon's move into restaurant spaces presents opportunities for other fitness and wellness brands to add food and beverage options to their offerings, creating a more holistic customer experience. - **Retail:** The trend towards experiential retail spaces, like Lululemon's new store with a restaurant, is disrupting the traditional brick-and-mortar retail model and creating new challengers for the industry. - **Food and Beverage:** Fuel Space's menu spanning breakfast, lunch, dinner, snacks, and drinks opens up opportunities for other food and beverage brands to collaborate with fitness and wellness spaces to offer more health-conscious dining options. ## Related on Trend Hunter - [Modern Athleisure Retail Locations](https://www.trendhunter.com/trends/lululemon-5.md) - [Sleek Workout Mirrors](https://www.trendhunter.com/trends/studio-mirror.md) - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Dedicated Sports Nutrition Marketplaces](https://www.trendhunter.com/trends/sports-nutrition-marketplace.md) - [High-Energy Fitness Studio Expansions](https://www.trendhunter.com/trends/revd-fitness.md) - [Drop-In Wellness Solutions](https://www.trendhunter.com/trends/beyond-yoga.md) - [Eurasia Athleisure Market Entries](https://www.trendhunter.com/trends/international-markets.md)