# Elevated Fuel Reward Programs The Shell Fuel Rewards Platinum Status Elevates Savings By Michael Hemsworth | Published 2023-07-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fuel-rewards-platinum-status References: [csnews](https://csnews.com/shell-boosts-savings-potential-fuel-rewards-members) & [shell](https://www.shell.com)  The Shell Fuel Rewards Platinum Status has been added to the brand's [rewards program](https://www.trendhunter.com/trends/rewards-system) as a new tier above Gold Status that will provide patrons with a way to enjoy even more savings and perks. Customers will be able to enjoy 10-cents off per gallon at every fill-up along with double the savings when purchasing select In-Store Rewards products located within the brand's convenience stores. The new rewards tier can be unlocked after purchasing 12 [fill-ups](https://www.trendhunter.com/trends/fuel-card) of 10 or more gallons with a three-month period. Senior Vice President for [Shell Mobility Americas](https://www.trendhunter.com/trends/fuel-savings-program) Barbara Stoyko commented on the Shell Fuel Rewards Platinum Status saying, "Platinum Status is the next evolution of the Fuel Rewards program. A rich 10 cents per gallon reward, double the savings on select in-store products, and special experiential rewards further establishes our Fuel Rewards program as the top gas and convenience loyalty program." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 29% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Elevated Fuel Rewards Programs:** Exploring ways to enhance fuel rewards programs for increased customer savings and perks. - **Tiered Rewards Systems:** Implementing tiered rewards systems to reward customer loyalty and encourage more frequent purchases. - **Experiential Rewards:** Offering special experiential rewards to enhance customer engagement and loyalty. ### Where This Applies - **Gas and Convenience Stores:** Developing innovative ways to enhance customer loyalty and incentivize fuel purchases. - **Retail Loyalty Programs:** Integrating tiered rewards systems into retail loyalty programs to drive customer engagement and repeat purchases. - **Customer Engagement Solutions:** Providing platforms and strategies to boost customer engagement and loyalty through rewards and experiences. ## Related on Trend Hunter - [Fuel Savings Program](https://www.trendhunter.com/trends/fuel-savings-program.md) - [Rewarding Gas Credit Cards](https://www.trendhunter.com/trends/exxon-mobil-smart-card.md) - [Loyalty-Based Fuel Savings](https://www.trendhunter.com/trends/true-north-energy.md) - [Rejuvenated Fuel Loyalty Apps](https://www.trendhunter.com/trends/fuel-loyalty-app.md) - [User-Friendly Fuel Loyalty Programs](https://www.trendhunter.com/trends/fuel-loyalty-program.md) - [Flexible Reward Credit Cards](https://www.trendhunter.com/trends/bpme-rewards-signature-visa.md) - [Gas Retailer Rewards Programs](https://www.trendhunter.com/trends/gas-n-wash.md) - [Consolidated Fuel Credit Cards](https://www.trendhunter.com/trends/fuel-credit-card.md) - [Holiday Rewards Program Promotions](https://www.trendhunter.com/trends/rofo-rewards.md)