# Auto-Inspired Drink Packaging The 'Fuel Juice Co.' Branding Concept is Inspired by Motor Oil By Mary Van Puymbroeck | Published 2017-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fuel-juice-co References: [thedieline](http://www.thedieline.com/blog/2017/5/6/fuel) Students Isabel Tabarini, Fernanda Madrigal and Nancy Nieto have designed the packaging for a conceptual juice range called '[Fuel Juice Co.](https://www.trendhunter.com/trends/2025-honda-crv-efcev)". The fictitious brand takes its inspiration from the packaging of motor oil. With a vintage flair, the design of Fuel Juice Co. is fun, and functional. The bottles have a screw on top, perfect for on-the-go use, while directly referencing the products main draw: juice made to fuel the consumer's body. Inspired by motor oil, this [juice branding](https://www.trendhunter.com/trends/Rithms-Enlite) evokes the feeling of the body as a machine that needs quality fuel in order to perform at maximum efficiency. The branding of Fuel Juice Co. would appeal well to motor-heads, along with health-conscious consumers looking to energize or refuel before or after a workout. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Auto-inspired Packaging:** Opportunity for companies to create unique, eye-catching packaging designs inspired by the automotive industry. - **Vintage Flair:** Growing trend of incorporating vintage design elements into product packaging to evoke nostalgia and appeal to consumers' sense of nostalgia. - **Functional Design:** Increasing demand for packaging that is not only aesthetically pleasing but also practical and convenient for on-the-go use. ### Industries Being Reshaped - **Beverage Packaging:** Potential for beverage companies to differentiate their products through innovative packaging designs inspired by motor oil. - **Fitness and Wellness:** Opportunity for health and fitness brands to target health-conscious consumers with energy-boosting juice products that emphasize the importance of fueling the body. - **Automotive Accessories:** Potential for automotive accessory companies to expand their product offerings by creating automotive-inspired packaging designs for unrelated products such as beverages. ## Related on Trend Hunter - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md)