# Next-Gen Plant Proteins Fudi Protein Uses Nutrient-Rich Alfalfa to Extract RuBisCO Protein By Laura McQuarrie | Published 2026-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fudi-protein References: [prnewswire](https://www.prnewswire.com/news-releases/green-boy-invests-in-fudi-protein-the-next-generation-of-plant-based-protein-via-alfalfa-302756065.html) & [greenboy](http://www.greenboy.com/)  Global plant-based ingredient supplier [Green Boy Group](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria) invested in Fudi Protein, which makes the most of nutrient-dense alfalfa to extract [RuBisCO](https://www.trendhunter.com/trends/alternative-protein-technologies) protein. This next-gen plant-based protein is white in color and neutral in taste, and has applications in everything from adding protein to drinks and [replacing eggs in baking](https://www.trendhunter.com/trends/gowell-tasty-protein) to substituting dairy. What's more, Fudi Protein's proprietary alfalfa extraction method (which involves harvesting and processing alfalfa near its fields) offers a more sustainable approach to producing plant-based protein. "RuBisCO protein is the holy grail amongst the proteins and enters the market at a time when consumer interest in protein is skyrocketing, driven in large part by the rise of GLP-1 users whose diets are shifting toward higher protein and fiber intake," said Peter van Dijken, Co-Founder and Owner of Green Boy Group. "A complete and sustainable RuBisCO protein that can rival dairy and animal proteins in both price and functionality would be a game-changer." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 47% | Activity: 54% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alfalfa-derived Rubisco Adoption:** A shift toward commercially produced RuBisCO from alfalfa reveals potential to displace animal proteins by offering a complete amino acid profile with lower land and emissions intensity. - **Functional Neutral-taste Proteins:** Neutral-colored, bland plant proteins that perform like dairy or egg ingredients open avenues for seamless formulation across beverages, baked goods, and dairy analogs without sensory compromise. - **Localized Field-to-factory Processing:** Proximity-based harvesting and processing models for perishable protein crops suggest supply-chain efficiencies and reduced transport emissions that could upend centralized ingredient production. ### Industries Being Reshaped - **Food and Beverage Manufacturing:** Manufacturers stand to reformulate products using high-functionality plant proteins to meet rising protein demand while simplifying ingredient systems and cost structures. - **Dairy Alternatives:** The emergence of milk-like, neutral plant proteins offers an opportunity for alternative dairy brands to achieve closer parity in texture and nutrition with traditional dairy. - **Nutraceuticals and Weight-management Foods:** With protein-focused diets growing among GLP-1 users and other health-conscious consumers, concentrated plant proteins can enable higher-protein, fiber-rich functional foods and supplements. ## Related on Trend Hunter - [Savory Plant Protein Snacks](https://www.trendhunter.com/trends/tofugo.md) - [Indulgent Plant Protein Bars](https://www.trendhunter.com/trends/the-origin-bar.md) - [Plant-Powered Performance Fuels](https://www.trendhunter.com/trends/leaft-blade.md) - [Bite-Sized Pea Puffs](https://www.trendhunter.com/trends/baked-pea-puffs.md) - [Leaf-Powered Smoothies](https://www.trendhunter.com/trends/blade-smoothie.md) - [Indulgent Fava Bean Beverages](https://www.trendhunter.com/trends/protein-oat-drink.md) - [Multi-Source Plant Protein Powders](https://www.trendhunter.com/trends/gaia-hyper-vegan.md) - [Savory Plant Protein Shakes](https://www.trendhunter.com/trends/plant-power-gazpacho.md) - [Clear Plant Protein Drinks](https://www.trendhunter.com/trends/puris-clearp.md)