# Edgy Prepsters Fudge Magazine Summer Styles Shoot Highlights Polo & Short Combinations By Ryan Hinkson | Published 2010-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fudge-magazine-summer-styles References: [hypebeast](http://hypebeast.com/2010/05/mens-fudge-2010-springsummer-summer-styles-editorial/) & [mensmodelstalk.blog8.fc2](http://mensmodelstalk.blog8.fc2.com/) The Fudge Magazine 'Summer Styles' editorial will serve as what to wear guide for hipsters and preps alike as the weather warms. There seems to be a heavy focus on [polo shirts and shorts](https://www.trendhunter.com/trends/gold-capsule), with key accessories like [skinny ties and straw hats](https://www.trendhunter.com/trends/oak-bluffs) completing the look. The clothing featured in the Fudge Magazine Summer Styles editorial comes from a range of well-respected labels like Polo Ralph Lauren, Band of Outsiders, [Fred Perry](https://www.trendhunter.com/trends/palace-x-fred-perry), Lacoste and WTAPS. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Polo Shirt Revival:** Disruptive innovation opportunity: Design and produce modern polo shirts with innovative materials and technology to appeal to a new generation of consumers. - **Shorts as Statement:** Disruptive innovation opportunity: Create shorts with unique designs and unexpected features that elevate them from just a practical garment to a fashion statement. - **Accessory Reinvention:** Disruptive innovation opportunity: Develop new and inventive accessories that complement the classic preppy style, incorporating sustainable materials and groundbreaking designs. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore sustainable and ethical fashion practices to meet the growing demand for eco-friendly preppy clothing options. - **Textile:** Disruptive innovation opportunity: Research and develop advanced fabrics that offer improved comfort, breathability, and performance, specifically tailored for polo shirts and shorts. - **Accessories:** Disruptive innovation opportunity: Merge technology and style to create smart accessories that enhance the preppy look, such as hats with built-in UV protection or ties with integrated microphones for hands-free communication. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Coastal Heritage Capsules](https://www.trendhunter.com/trends/oak-bluffs.md) - [Golf Polo Color Expansions](https://www.trendhunter.com/trends/radmor-golf.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)