# Fudge Hot Chocolates Starbucks' Newest Drink is Inspired by the Holiday Season By Mishal Omar | Published 2016-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fudge-hot-chocolate References: [birminghammail](http://www.birminghammail.co.uk/whats-on/food-drink-news/christmas-starbucks-mcdonalds-costa-pret-12137745) & [starbucks](https://www.starbucks.co.uk/menu/drinks/hot-chocolates-and-other-drinks/hot-chocolate/hot-fudge-hot-chocolate) [Starbucks](https://www.trendhunter.com/trends/starbucks-x-target) is one of the biggest players in terms of product offers and marketing during the holiday season and this year's newest [fudge hot chocolate drink](https://www.trendhunter.com/trends/peppermint-twist-drink) is likely to appeal to its loyal customers. The beverage is similar to the brand's hot chocolate with the addition of one significant ingredient -- fudge. It contains a fudge syrup that is added to the brand's basic hot chocolate drink and also features fudge whipped cream. The beverage is topped with gold chocolate curls -- giving it an appearance that is highly relevant to the holiday season while also making it appear luxurious and indulgent. This fudge hot chocolate beverage is the quintessential holiday drink and serves as a reminder of [Starbucks' continued relevance](https://www.trendhunter.com/trends/starbucks-holiday-flavors) throughout this consumption-focused season. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxurious Indulgence Drinks:** Creating luxurious and indulgent drinks by adding unique ingredients like fudge can attract customers during the holiday season. - **Holiday-inspired Beverages:** Introducing holiday-inspired beverages can be a successful marketing strategy for businesses during festive seasons. - **Innovative Beverage Toppings:** Innovation in beverage toppings like gold chocolate curls can enhance customer experience and improve brand image. ### Industries Being Reshaped - **Beverage Industry:** Innovative and unique beverage creations can help businesses stay competitive and attract customers. - **Food Industry:** Expanding beverage options and incorporating unique ingredients can be a strategy to boost sales and customer loyalty. - **Tourism Industry:** Offering seasonal and holiday-inspired beverages can create memorable experiences for tourists and enhance their satisfaction. ## Related on Trend Hunter - [Frozen Specialty Beverages](https://www.trendhunter.com/trends/starbucks-x-target.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md) - [Nutty Valentine's Hot Chocolates](https://www.trendhunter.com/trends/pistachio-hot-chocolate.md) - [Festive Choc-Berry Frappuccinos](https://www.trendhunter.com/trends/berry-frappuccinos.md) - [Chilled At-Home Cafe Drinks](https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha.md) - [Toasted White Chocolate Beverages](https://www.trendhunter.com/trends/white-chocolate-beverages.md) - [Hot Cocoa Flights](https://www.trendhunter.com/trends/hot-cocoa-duo-flight.md) - [Chilled Dubai Chocolate Beverages](https://www.trendhunter.com/trends/dubai-chocolate-1.md) - [Festive Minty Mocha Beverages](https://www.trendhunter.com/trends/merry-mint-white-mocha.md)