# Fudge-Cookie Hybrids The 'Fookie' Fuses a Top Layer of Fudge to a Cookie Base By Laura McQuarrie | Published 2017-02-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/fudge-cookie References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/Business_News/2017/01/Six_standout_startups_at_Winte.aspx) & [fookie.net](http://fookie.net/product/original-fookie/) The creation of a croissant-doughnut crossbreed paved the way for many new dessert hybrids to be produced, including everything from "piecaken" to donut muffins and ice cream-filled cupcakes—now, 'Fookie' is also looking for a slice of success with its [fudge-cookie crossovers](https://www.trendhunter.com/trends/keebler-fudge-stripes-double-fudge-cookies). As the name suggests, the Fookie is made with a [base layer of cookie](https://www.trendhunter.com/trends/brownie-cookies) that is topped with a thick layer of fudge. The result looks like a dessert bar, but actually offers a two-in-one dessert. The Fookie was invented by a mom-and-pop shop in order to keep up with the year-round demand for fudge. The inventive dessert hybrid is now offered in four fun flavors, including Fook-A-Doodle, Crazy 4 Caramel, Ebony & Ivory, as well as the Original Fookie, which features a [classic chocolate chip cookie base](https://www.trendhunter.com/trends/chocolate-cake-cookie). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Desserts:** Opportunity for bakeries and dessert shops to combine different desserts and create new, innovative flavors. - **Two-in-one Products:** Opportunity for food manufacturers to create products that can offer consumers two distinct experiences in one product. - **Personalization:** Opportunity for food producers to create bespoke products by allowing customers to choose their preferred flavors and combinations. ### Sectors Adopting This - **Bakery:** Innovative desserts like the Fookie could help bakeries attract more customers and stand out from competitors. - **Food Manufacturing:** Creating two-in-one food products could help food manufacturers differentiate their products and target consumers looking for more convenience. - **Snack:** Introducing novel snacks like the Fookie with unique flavor combinations could attract more consumers and open up new snacking occasions. ## Related on Trend Hunter - [Croissant-Cookie Baked Hybrids](https://www.trendhunter.com/trends/crookie.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Cinnabon-Shaped Croissant Cookies](https://www.trendhunter.com/trends/crookie-2.md) - [Cookie Brownie Hybrids](https://www.trendhunter.com/trends/chocolate-chunk-brookie.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Fudge-Like Brittle Bites](https://www.trendhunter.com/trends/frittle.md) - [Dubai-Style Croissant-Cookies](https://www.trendhunter.com/trends/dubai-chocolate-crookie.md) - [Gooey Filled-Center Cookies](https://www.trendhunter.com/trends/loaded-cookies.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md)