# Fudgy Chocolate Brownie Squares Jimmy John's Added a New Fudge Chocolate Brownie to Its Menu By Katherine Pendrill | Published 2023-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fudge-chocolate-brownie References: [qsrmagazine](https://www.qsrmagazine.com/news/jimmy-johns-adding-fudge-chocolate-brownies-menu)  [Jimmy John's](https://www.trendhunter.com/trends/pumpkin-white-chocolate-cookie) may be best known for its sub sandwiches, but now the chain is bolstering its dessert menu with the addition of a new Fudge Chocolate Brownie. A permanent addition to the Jimmy John's menu, the new Fudge Chocolate Brownie offers a delicious alternative to the brand's crave-worthy [cookie line-up](https://www.trendhunter.com/trends/lemon-sunshine-cookie). The tasty dessert combines a triple chocolate threat of semi-sweet chocolate, cocoa, and melted chocolate. As Dustin Hilinski, Director of Culinary Innovation at [Jimmy John’s](https://www.trendhunter.com/trends/new-red-velvet-brownie), explains, "Each fudgy bite melts in your mouth, is loaded with chocolatey goodness, and stands up to any homemade brownie. We've tested a lot of desserts, and this one was the clear winner deserving a permanent spot on our menu." The new Fudge Chocolate Brownie is available now. Image Credit: Jimmy John's ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 91% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Increased Dessert Menus:** The addition of new desserts on menus encourages other establishments to consider expanding their dessert options. - **Chocolate-based Offerings:** Businesses offering new chocolate products or combining chocolate varieties creates opportunities to innovate blended flavors and ingredients. - **Sensory Experience:** Incorporating sensory elements in food products attracts customers looking for unique experiences and engagement. ### Where This Applies - **Fast Food:** Adding innovative desserts to fast-food menus increases customer satisfaction and loyalty. - **Bakery:** Bakeries can experiment with new dessert recipes and establish partnerships with other establishments to incorporate their desserts into others' menus. - **Retail Stores:** Retail stores looking to expand their portfolio and offerings can consider partnering with food businesses who have expertise in creating unique desserts. ## Related on Trend Hunter - [Romanic Red Velvet Brownies](https://www.trendhunter.com/trends/new-red-velvet-brownie.md) - [Complimentary Dessert Sandwich Promotions](https://www.trendhunter.com/trends/free-dessert-promotion.md) - [Fudgy Peppermint Chocolate Cookies](https://www.trendhunter.com/trends/peppermint-chocolate-cookies.md) - [Chewy Double Fudge Brownies](https://www.trendhunter.com/trends/double-fudge-brownie.md) - [Fruit Dessert-Inspired Cookies](https://www.trendhunter.com/trends/lemon-berry-cobbler-cookie.md) - [Festive Cookie-Infused Cookies](https://www.trendhunter.com/trends/chocolate-peppermint-cookie.md) - [Romantic Red-Hued Baked Goods](https://www.trendhunter.com/trends/red-velvet-cookie-sandwich.md) - [Christmasy Candy-Packed Cookies](https://www.trendhunter.com/trends/holiday-magic-cookie.md) - [Romantically Themed Cookies](https://www.trendhunter.com/trends/red-velvet-cookie.md)