# Retro Hair Mockery Fudge Ads Feature Eccentric People's Before and After Shots By Bianca | Published 2009-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fudge-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/fudge_never_too_late_6) & [fudge](http://www.fudge.com/) Fudge haircare just released an [eclectic line of ads](https://www.trendhunter.com/trends/legitimate-you) that speak to the versatility their products can offer you. The Fudge ads feature eccentric individuals holding pictures of themselves presumably taken before they discovered the joys of Fudge haircare. The Fudge ads, which use the tag line, "It's never too late to [change hair history](https://www.trendhunter.com/trends/aging-disgracefully-collection)," promote "a whole arsenal of clay, spray, gel, glue, foam and shine products." The campaign was created by advertising agency Freeform, creative director Richard Overall, art director Matt Ireland and agency executive producer Jonathan Duncan. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Eccentric Advertising:** Disruptive innovation opportunity: Explore unconventional and eccentric approaches in advertising campaigns to capture consumer attention. - **Before and After Marketing:** Disruptive innovation opportunity: Utilize before and after shots as a powerful marketing tool to showcase the transformative nature of products or services. - **Versatile Haircare Products:** Disruptive innovation opportunity: Develop a diverse range of haircare products that cater to different styling needs, emphasizing versatility and customization. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Embrace unconventional and out-of-the-box concepts in advertising for effective brand communication and audience engagement. - **Beauty:** Disruptive innovation opportunity: Introduce innovative haircare products that offer versatility, addressing the needs of a diverse consumer base. - **Marketing:** Disruptive innovation opportunity: Explore creative ways to use before and after shots to showcase the effectiveness and transformation of products or services. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Hair Hotline Campaigns](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md)