# Pure Cowboy Fashion FUCT SSDD Goes Western with the 2012 Fall/Winter Collection By Trenton Millar | Published 2012-07-12 | Updated 2012-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fuct-ssdd References: [selectism](http://www.selectism.com/2012/07/12/fuct-ssdd-marfa/) & [fuct](http://www.fuct.com/) Tapping into a genuine Western motif, [FUCT SSDD](https://www.trendhunter.com/trends/fuct-collaboration) creates its Fall/Winter 2012 collection lookbook. Shot by Rick Rodney in Marfa, Texas, this collection has fully embraced the rugged rancher lifestyle. The collection is composed of [work wear](https://www.trendhunter.com/trends/fw25-workwear), selvedge jeans, denim shirts, embroidered jackets, chore coats and blanket linings, which all come together to create a line of clothing that would feel at home in any cowboy's closet. All this coming from a company that usually does urban street wear. FUCT SSDD is a Los Angeles-based streetwear brand. Started in 1991, the trend-setting company was responsible for the design of the 'Planet of the Apes' printed t-shirts in 1993, and also did work that utilized Vietnam and WW2 Germany graphics. Always doing the unexpected, FUCT SSDD is a brand that laid the groundwork for [subversive street style](https://www.trendhunter.com/trends/dickies-and-mastermind-japan). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Urban Cowboy Fashion:** Urban streetwear brands can tap into the Western motif to create a new trend in fashion. - **Rancher Lifestyle Influenced Clothing:** Fashion brands can incorporate rugged rancher elements into their collections to appeal to consumers seeking an authentic Western style. - **Subversive Street Style:** Brands can follow FUCT SSDD's example and push boundaries in streetwear, creating designs that challenge norms and expectations. ### Industries Being Reshaped - **Fashion:** Fashion industry can embrace the Western motif and incorporate it into their designs to offer consumers unique and trendy clothing options. - **Streetwear:** Streetwear industry can explore the fusion of urban and cowboy fashion styles to create a fresh and innovative look for their customers. - **Apparel Manufacturing:** Apparel manufacturers can seize the opportunity to produce Western-inspired clothing items, such as work wear, denim shirts, and embroidered jackets, to meet the growing demand for rancher lifestyle influenced fashion. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)