# Provocative Parasols The F*ck the Rain Umbrella Lets Mother Nature Know What You Really Think By Shiori Mine | Published 2012-05-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/fuck-the-rain-umbrella References: [whokilledbambi](http://www.whokilledbambi.co.uk/2012/04/) & [artlebedev](http://www.artlebedev.com/everything/umbrellas/) Torrential showers seem to strike when one least expects it, and the 'F*ck the Rain' umbrella by Art. Lebedev Studio allows people to express their frustrations with [bad weather](https://www.trendhunter.com/trends/pieces-for-rainy-days). The seemingly ordinary umbrella features a black and white photo of the well known provocative middle finger gesture. The designers at Art. Lebedev Studio have designed a number of other umbrellas with comical prints adorning its [pocket-sized parasols](https://www.trendhunter.com/trends/original-duckhead). Although these humorous parasols may offend some crowds, for others, they certainly offer a chuckle-worthy second glance. Just keep in mind to avoid opening your [rain shelter](https://www.trendhunter.com/trends/mobidry) facing large crowds that would not appreciate your cheeky sense of humor. The practical yet amusing 'F*ck the Rain' umbrella will help keep you dry, while making a bold statement for those around and above you. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Humorous Umbrellas:** Designing umbrellas with comical prints offers a disruptive innovation opportunity in the umbrella industry. - **Expressive Rain Accessories:** Creating rain accessories that allow people to express their emotions towards bad weather could disrupt the rainwear market. - **Provocative Design Elements:** Incorporating provocative gestures or symbols in everyday products provides a disruptive innovation opportunity in various consumer goods industries. ### Industries Being Reshaped - **Umbrella Manufacturing:** Manufacturing humorous umbrellas could disrupt the traditional umbrella manufacturing industry. - **Rainwear:** Developing expressive rain accessories can create opportunities for disruption in the rainwear industry. - **Consumer Goods:** Integrating provocative design elements in everyday products offers a disruptive innovation opportunity in the consumer goods industry. ## Related on Trend Hunter - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Umbrella-Resembling Playful Lamps](https://www.trendhunter.com/trends/rain-man-lamp.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md)