# Crypto Giveaway Commercials The FTX Super Bowl Commercial Includes a Bitcoin Giveaway By Laura McQuarrie | Published 2022-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ftx-super-bowl References: [adweek](https://www.adweek.com/brand-marketing/ftx-crypto-super-bowl-56-ad-bitcoin-giveaway/) & [ftx.us](https://ftx.us/dontmissout)  The FTX [Super Bowl LVI commercial](https://www.trendhunter.com/trends/doja-cat-2) will have cryptocurrency collectors tuning in, since the Bahamian-based cryptocurrency exchange will be [giving out bitcoin](https://www.trendhunter.com/trends/bitcoin-bourbon) to contest winners in an amount that reflects exactly when the firm’s ad runs. Four people will get to claim crypto from FTX as part of its Big Game ad and as the firm describes, "The later it runs, the more you can win." As FTX clarifies, if the spot airs at 9:45 PM ET, for example, it will give away 9.45 BTC to four people. To put themselves in the running, people are invited to retweet the pinned entry post on the FTX’s [Twitter](https://www.trendhunter.com/trends/poop-on-super-bowel-monday) account between the time the Super Bowl 2022 ad runs and midnight ET. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 79% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Crypto Giveaway Marketing:** Businesses can take advantage of the popularity of cryptocurrency by incorporating it into their marketing strategies through cryptocurrency giveaways like the FTX Super Bowl LVI commercial. - **Cryptocurrency Integration:** More businesses may begin to integrate cryptocurrency into their operations to keep up with the demand and acceptance of cryptocurrency in today's digital age. - **Gamification of Cryptocurrency:** Businesses can explore gamification as a way to make cryptocurrency more appealing and engaging to users, as seen in the FTX Super Bowl LVI commercial and bitcoin giveaway. ### Industries Being Reshaped - **Advertising:** The advertising industry could incorporate cryptocurrency giveaways in their campaigns to tap into the popularity and buzz surrounding cryptocurrency. - **Financial Services:** Financial services companies can benefit from integrating cryptocurrency into their operations to stay ahead of the competition and offer more services to their clients. - **Entertainment:** Cryptocurrency can be gamified to create a more engaging and interactive experience for users in the entertainment industry, such as in video games or online casinos. ## Related on Trend Hunter - [Cryptocurrency Coin Toss Giveaways](https://www.trendhunter.com/trends/bitcoin-toss.md) - [Large-Scale Livestream Giveaways](https://www.trendhunter.com/trends/the-big-reward.md) - [Exclusive Football NFTs](https://www.trendhunter.com/trends/football-nfts.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Game-Day Score-Inspired Giveaways](https://www.trendhunter.com/trends/its-a-10.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md)