# Film-Celebrating Plant-Based Nuggets Fry's Plant-Based Nuggets are Celebrating Chicken Run 2 By Michael Hemsworth | Published 2023-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frys-plantbased-nuggets References: [vegconomist](https://vegconomist.com/marketing-and-media/frys-aardman-chicken-run2-nugget-launch/) & [fryfamilyfood](https://fryfamilyfood.com/uk/)  The Fry's Plant-Based Nuggets have received a branding overhaul thanks to a collaboration with the [Aardman](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit) animation house in the UK to celebrate the arrival of the Chicken Run: Dawn of the Nugget movie. The The vegan-friendly nuggets feature three of the chicken characters from the film positioned front and center alongside a sign that proclaims, "Choose Plant! No Fowl Play." The specially branded nuggets are being launched to coincide with the release of the film, but also Veganuary to offer consumers a delicious and easy alternative to chicken nuggets. The product is launching at select Tesco, The Food Warehouse, Iceland and Spar locations on December 26, 2023. Head of Marketing at Fry's and [LIVEKINDLY](https://www.trendhunter.com/trends/likemeat-like-chickn-wings) Collective Nicola Yates spoke on the Fry's Plant-Based Nuggets Chicken Run branding saying, "It’s a massive win for us to be collaborating with such an iconic movie brand, and the likes of [Netflix](https://www.trendhunter.com/trends/chicken-nugget-trailer) and Aardman. We hope that bringing such an exciting collaboration to the meat-free aisle will engage even more consumers to try plant-based this Veganuary and beyond." Image Credit: Fry's ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 80% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Food:** The collaboration between Fry's Plant-Based Nuggets and Aardman animation house highlights the growing trend of plant-based food alternatives. - **Branded Collaborations:** The partnership between Fry's Plant-Based Nuggets and Chicken Run: Dawn of the Nugget movie showcases the trend of branded collaborations in the food industry. - **Veganuary:** The release of the specially branded nuggets during Veganuary reflects the increasing popularity and impact of the annual campaign encouraging people to try a vegan lifestyle. ### Industries Being Reshaped - **Plant-based Food:** The branding and launch of Fry's Plant-Based Nuggets cater to the growing demand for plant-based food products. - **Film and Entertainment:** The collaboration between Fry's Plant-Based Nuggets and Chicken Run: Dawn of the Nugget movie demonstrates the potential for cross-industry partnerships between food and entertainment. - **Retail:** The availability of the specially branded nuggets at select Tesco, The Food Warehouse, Iceland, and Spar locations highlights the impact of plant-based food on the retail industry. ## Related on Trend Hunter - [Meat-Free Dinosaur-Shaped Nuggets](https://www.trendhunter.com/trends/notchicken-dino-nuggets.md) - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Sci-Fi Plant-Based Nuggets](https://www.trendhunter.com/trends/chickn-nuggets.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Vegan Chicken Menu Expansions](https://www.trendhunter.com/trends/ikea-4.md) - [Eco-Friendly Chicken Nuggets](https://www.trendhunter.com/trends/wild-nuggies.md)