# Flexitarian Frozen Food Ranges Fry's Flexi Range is Arriving in South Africa By Michael Hemsworth | Published 2025-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frys-flexi-range References: [vegconomist](https://vegconomist.com/products-launches/fry-family-foods-introduces-flexi-range-cater-flexitarians-south-africa/) & [fryfamilyfood](https://fryfamilyfood.com)  [Fry's](https://www.trendhunter.com/trends/frys-plantbased-nuggets) Flexi Range has been launched by Fry Family Foods as a series of [plant-based frozen food products](https://www.trendhunter.com/trends/plantbased-readytocook-range) targeted towards flexitarians seeking out an alternative meal option. The product range includes the [Pea Protein Mince](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince), Southern Fried Strips and the Homestyle No-Chick'n Burgers, which are each formulated with a meat-inspired recipe. The food items are each positioned as an effective alternative to beef and chicken items on the market, and are each formulated with nutrition in mind. Head of Sales and Marketing Clare Ewing spoke on the Fry's Flexi Range saying, "It’s time we recognize plant-based as a protein category in its own right. Plant protein offers its own unique benefits. It’s not a compromise, it’s a smart, modern choice that reflects where food is headed." Image Credit: Fry Family Foods ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 35% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Diversification:** Flexitarian preferences are driving a new wave of plant-based protein options that mimic traditional meat textures and flavors. - **Nutrient-focused Plant Foods:** As consumers become more health-conscious, plant-based frozen food products are increasingly being formulated to offer balanced nutrition. - **Meat-inspired Alternatives:** The growing demand for meat-inspired plant-based food is reshaping the landscape of meal options available to flexitarians. ### Where This Applies - **Frozen Food Sector:** The introduction of flexitarian frozen food ranges is creating fresh avenues for innovation in the frozen food industry. - **Plant-based Foods:** With flexitarian diets on the rise, the plant-based food industry is expanding its offerings to include products that closely replicate traditional meat dishes. - **Food Manufacturing:** The need for advanced food processing techniques is increasing as manufacturers aim to develop plant-based products with textures and flavors reminiscent of meat. ## Related on Trend Hunter - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Flexitarian-Friendly Entrées](https://www.trendhunter.com/trends/vegetarian-frozen-entrees.md) - [Private Label Flexitarian Foods](https://www.trendhunter.com/trends/waitrose-plantliving.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Crispy Meat-Free Chicken Products](https://www.trendhunter.com/trends/tenderlish.md) - [Plant-Based Frozen Ready Meals](https://www.trendhunter.com/trends/grubby-frozen-meal-range.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Meat-Free Frozen Appetizers](https://www.trendhunter.com/trends/plantbased-frozen-appetizers.md) - [Fakeaway Frozen Chicken Products](https://www.trendhunter.com/trends/birds-eye-chicken-shop-range.md)