# French Fry-Shaped Pop-Ups McDonald's Fry-Thru Only Serves Medium Fries & International Sauces By Laura McQuarrie | Published 2023-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fry-thru References: [thedieline](https://thedieline.com/blog/2023/7/24/mcdonalds-newest-australian-outlet-shaped-like-a-giant-box-of-fries)  [McDonald's](https://www.trendhunter.com/trends/mcdonaldsfries1) created a "Fry-Thru" to coincide with the start of FIFA Women’s World Cup in Australia and New Zealand, and it's a destination within the FIFA Fan Festival in Tubalong Park that's shaped like a giant box of the famous fast food side. Macca's Fry-Thru is styled like a box of fries sitting on its back, and it's surrounded by ample space for people to sit and enjoy a quick bite or take pictures. Unlike the majority of McDonald's locations that serve up a wide variety of fast food favorites, this location only offers medium fries with either one of two World Cup-inspired [international sauces](https://www.trendhunter.com/trends/international-heist-menu): Outback BBQ and Wasabi Mayo. This unconventional pop-up will remain open to the public throughout the World Cup, where it will attract sports fans and snackers alike. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 91% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pop-up Experiences:** Opportunity for businesses to create unique and immersive temporary locations that attract customers and generate buzz. - **Limited Menu Concepts:** Potential for businesses to experiment with simplified menu options to streamline operations and focus on specific product offerings. - **International Flavors:** Growing demand for unique and global flavor profiles, presenting opportunities for businesses to explore diverse sauce options and culinary experiences. ### Industries Being Reshaped - **Fast Food:** Fast food chains can leverage pop-up experiences and limited menu concepts to engage customers and stand out in a competitive market. - **Hospitality:** Hotels and resorts can incorporate pop-up experiences to enhance guest experiences and create memorable moments during special events and festivals. - **Food and Beverage:** Food and beverage companies can capitalize on the trend of international flavors by introducing unique sauces and seasonings to cater to diverse consumer preferences. ## Related on Trend Hunter - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md) - [Multisensory French Fry Pop-Ups](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe.md) - [Fried Dessert-Flavored Fries](https://www.trendhunter.com/trends/churro-mcshaker-fries.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [Olympic-Themed French Fry Pop-Ups](https://www.trendhunter.com/trends/team-canada-popup.md) - [Olympics-Inspired QSR Menus](https://www.trendhunter.com/trends/mcdonalds-france-global-menu.md) - [Chromatic QSR Veggie Fries](https://www.trendhunter.com/trends/french-vegetable-fries.md) - [Festive French Fry Events](https://www.trendhunter.com/trends/worlds-first-french-fry-house.md) - [French-Forward Cafe Pop-Ups](https://www.trendhunter.com/trends/le-cafe-hellmanns.md)