# Cheesy Fry Chips The New Ruffles Crispy Fries Chips Look Like Deep Fried Potatos By M | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fry-chips References: [brandeating](http://www.brandeating.com/2014/09/review-ruffles-cheese-flavored-crispy-fries.html) & [fritolay](http://www.fritolay.com/our-snacks/ruffles-original.html) Frito Lay recently created a new snack design for its famous salted chips so that they are now served as fry chips. Saying goodbye to traditional flat potato slices, these crunchy French fries still share the same crunchy taste as a conventional bag of chips. The only difference is that these chips are cut into rectangular slices that look like French fries. The Ruffles Crispy Fries Chips revamp the aesthetic look and texture of traditional chips by changing the form to replicate the shape of a traditional potato french fry. Unlike traditional French fries these fry chips are salty and crispy without moist potato filling on the inside. The chips are covered in a cheesy flavor coating. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Snack Redesign:** Opportunity for innovative snack companies to reimagine traditional snacks by redesigning their shape and texture. - **Texture Transformation:** Potential for food companies to disrupt the market by transforming the texture of familiar snacks, creating new eating experiences. - **Flavor Coating:** Innovation potential for snack manufacturers to experiment with flavorful coatings to enhance the taste of popular snacks. ### Sectors Adopting This - **Snack Food Industry:** Opportunity for established snack brands to invest in redesigning their products to attract new customers and stand out in the market. - **Food Manufacturing Industry:** Potential for food manufacturers to develop and produce innovative snack products with unique textures and flavor combinations. - **Food Packaging Industry:** Opportunity for packaging companies to collaborate with snack manufacturers to create packaging solutions that showcase the novelty and uniqueness of snack redesigns. ## Related on Trend Hunter - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Folded Potato Chips](https://www.trendhunter.com/trends/folded-potato-chips.md) - [Twisted Flavor-Packed Snack Crisps](https://www.trendhunter.com/trends/ruffles-ridge-twists.md) - [Pizza-Flavored French Fries](https://www.trendhunter.com/trends/crispy-chips-with-pizza-salt.md) - [Multi-Layered Potato Snacks](https://www.trendhunter.com/trends/lays-layers.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md) - [Free-From Comfort Food Chips](https://www.trendhunter.com/trends/lays-baked.md)