# Romantic Fry Campaigns New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food By M | Published 2016-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fry-campaign References: [marketingmag](http://www.marketingmag.ca/brands/new-york-fries-puckers-up-for-valentines-on-snapchat-167881?rss=yes) & [newyorkfries](http://www.newyorkfries.com/) [New York Fries](https://www.trendhunter.com/trends/french-fry-nft) has teamed up with social media service [Snapchat](https://www.trendhunter.com/trends/snap-shack) to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine's Day season. The promotion allows consumers to take a picture of themselves kissing a box of New York Fries in order to receive free product. The fast food campaign is a creative pairing of both social media and fast casual dining by allowing consumers to show their appreciation through their Snapchat accounts. Consumers can cash in to receive a free order of fries by sending in a photo of them holding a box with added graphics and emojis and the hashtag #FrenchYourFries notably marked. This is a great example of how brands are taking the notion of love and romance on Valentine's Day and making it more accessible to [single consumers](https://www.trendhunter.com/trends/daves-single-cheeseburger) as oppose to solely rewarding couples. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Snapchat-branded Campaigns:** Offering patrons the chance to interact with their favorite brands through social media campaigns that feature augmented reality or themed filters - **Online-to-offline Promotions:** Encouraging consumers to interact with brands online in order to receive rewards or incentives in person at brick-and-mortar locations - **Seasonal Food Promotions:** Creating exciting campaigns and limited-time menu items to keep consumers engaged and interested in promoted fast food products ### Sectors Adopting This - **Fast Food:** Utilizing innovative campaigns such as augmented reality filters or themed hashtags to attract new customers and maintain brand loyalty - **Social Media:** Offering unique opportunities for consumers to interact with their favorite brands through engaging online campaigns that offer offline incentives - **Retail and Consumer Goods:** Taking advantage of seasonal promotions and holidays to drive sales and increase customer engagement across physical and digital channels ## Related on Trend Hunter - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [French Fry NFTs](https://www.trendhunter.com/trends/french-fry-nft.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Complimentary Fries Campaign](https://www.trendhunter.com/trends/free-fries-fri.md) - [Multisensory French Fry Pop-Ups](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe.md) - [Customizable Valentine's Nuggets](https://www.trendhunter.com/trends/tyson-nuggets-of-love.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Romantic Snack Chip Campaigns](https://www.trendhunter.com/trends/heart-shaped-crisp.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md)