# Inner Beauty Branding Fruute Packaging is Decorated on the Inside By Amelia Roblin | Published 2011-08-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fruute-packaging References: [thedieline](http://www.thedieline.com/blog/2011/8/10/fruute.html) & [ferro-concrete](http://www.ferro-concrete.com/fruute/) When it comes down to it, a box is often simply a container for the pièce de résistance within, which is one reason why Fruute packaging is so minimally embellished on the outside. Crisp cardboard crates labeled plainly with the word "früute" hint at the [eco-friendly manufacturing](https://www.trendhunter.com/trends/superfresh-growers-1) of the product wrapping. But Ferroconcrete studio was not so modest with its graphic design as it may first appear, for when one opens up each [brown paper parcel](https://www.trendhunter.com/trends/redesigned-retail-packaging), a gorgeous print of a blue sky and clouds appears. Yet another reference protecting the Earth, but no doubt, this is also a suggestion of the natural delectable flavors of the mini tarts stored inside. The visual theme of Fruute packaging is also carried through the [clean brand identity](https://www.trendhunter.com/trends/higgidy) throughout the pastry shop and the website. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Minimally Embellished Packaging:** Exploring packaging designs that are simple and understated on the outside but have hidden surprises on the inside. - **Eco-friendly Manufacturing:** Developing packaging solutions that emphasize environmentally-friendly materials and manufacturing processes. - **Seamless Branding Experience:** Creating a consistent and visually appealing branding experience across physical stores and online platforms. ### Where This Applies - **Food Packaging:** Opportunity for food packaging companies to rethink traditional packaging design and incorporate elements that enhance the consumer experience. - **Sustainable Manufacturing:** Innovative manufacturing methods and materials for packaging companies seeking to reduce their environmental impact. - **Brand Consulting:** Offering comprehensive brand consulting services to help businesses develop a cohesive and memorable brand identity across different touchpoints. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)