# Grocery Store Superfood Cafes Frutta Bowls Expands into Grocery Stores Throughout the U.S. By Elena Rahman | Published 2022-02-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/frutta-bowls-expands References: [producebluebook](https://www.producebluebook.com/2022/02/03/superfoods-cafe-frutta-bowls-expands-in-grocery-store-locations/) & [fruttabowls](https://fruttabowls.com/)  [Frutta Bowls](https://www.trendhunter.com/trends/beachin-bowl) expands its accessibility with help from grocery stores. The superfoods cafe franchise is expanding its grocery store-within-store locations in Pennsylvania. The expansion was made possible through the company's partnership with multi-unit franchisees Curtis High and [Jordan Rideout](https://www.trendhunter.com/trends/jordan-vineyard-winery). This partnership marks the duo's first store-within-a-store grocery location. Frutta Bowls, a WOWorks brand, focuses on fresh and healthy ingredients, including smoothing, bowls, and bites. These offerings appeal to young shoppers and families who are looking for convenient and nutritious meals on the go as they do their grocery shopping. The new store-within-a-store location will create an expected 10-15 new jobs. Additionally, it will encourage customers to return to in-person shopping, as it offers guests a hybrid grocery shopping dining experience. Image Credit: Frutta Bowls ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 53% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Superfood Cafes in Grocery Stores:** Expanding superfood cafes in grocery stores to offer convenient and nutritious meals on the go. - **Store-within-store Partnerships:** Building partnerships between superfood cafes and grocery stores to expand accessibility and increase revenue streams. - **Hybrid Shopping and Dining Experiences:** Encouraging customers to return to in-person shopping by offering a hybrid grocery shopping and dining experience. ### Where This Applies - **Grocery:** Grocery stores can increase revenue streams and offer convenient meal options by partnering with superfood cafes. - **Food Service:** Superfood cafes can expand accessibility and reach new customers by offering store-within-store locations in grocery stores. - **Retail:** Retail stores can offer unique and innovative dining experiences to increase foot traffic and sales. ## Related on Trend Hunter - [Tropical Coconut Smoothie Bowls](https://www.trendhunter.com/trends/beachin-bowl.md) - [Smoothie Bowl Brand Expansions](https://www.trendhunter.com/trends/bonita-bowls.md) - [Superfood Shop Expansions](https://www.trendhunter.com/trends/heal-wellness.md) - [On-the-Go Food Bowls](https://www.trendhunter.com/trends/rush-bowls-expansion.md) - [Colorful Superfood Menus](https://www.trendhunter.com/trends/oola-bowls.md) - [Warming Apple Cinnamon Oatmeals](https://www.trendhunter.com/trends/warm-apple-oatmeal-bowl.md) - [Fresh-Food Restaurant Expansions](https://www.trendhunter.com/trends/sofresh.md) - [Bao Brand Grocery Expansions](https://www.trendhunter.com/trends/wow-bao-1.md) - [Health-Focused QSR Chain Expansions](https://www.trendhunter.com/trends/freshii-franchisees.md)