# Hydrating Fruit-Flavored Waters PepsiCo, Inc. Recently Launched Frutly Hydrating Juice Waters By Katherine Pendrill | Published 2021-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/frutly References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17919-pepsico-targets-teens-with-new-beverage-brand) PepsiCo. is making a new effort to cater to teens with its new Frutly brand of [hydrating juice waters](https://www.trendhunter.com/trends/radnor-hydrate). Though there are numerous products out there for adults and kids, there's little specifically created for teens. As Samantha Siegal, senior director of ambient juice marketing at PepsiCo., explains, "We found that the current category does not have offerings for teens who have outgrown the juice boxes and pouches of their childhood and are now seeking products that better fit their more mature lifestyle." To fill this gap in the market, PepsiCo created Frutly. The Frutly drinks are made with fruit juice, water, and the electrolytes magnesium and potassium. The drinks are also formulated with [vitamins C and E](https://www.trendhunter.com/trends/rubicon-spring-vits), and contain [no added sugar](https://www.trendhunter.com/trends/sunmagic-juice-inspo) or other artificial sweeteners. Best of all each hydrating 12-oz bottle only contains 60 calories and 15 grams of sugar. Image Credit: PepsiCo. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Teen-focused Beverages:** Companies can create new, teen-focused beverages made with all-natural, low-sugar ingredients and fortified with essential vitamins and minerals. - **Hydrating Waters:** New products in the hydrating water category can incorporate fruit flavors, electrolytes, and essential vitamins and minerals to appeal to a wider demographic. - **Low-calorie, Nutrient-rich Beverages:** The creation of beverages with minimal calories and maximum nutrients can cater to health-conscious consumers who are looking for healthy beverage choices. ### Who This Affects Most - **Beverage Industry:** Beverage companies can explore opportunities to produce innovative and healthy products to cater to various age demographics and promote a healthy lifestyle. - **Teen Market:** Companies can tap into the untapped teen market and create products that cater specifically to their needs and preferences. - **Health and Wellness Industry:** The health and wellness industry can collaborate with the beverage industry to create products that cater to health-conscious consumers and promote healthy living. ## Related on Trend Hunter - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Ready-to-Drink Aguas Frescas](https://www.trendhunter.com/trends/frutitas-agua-fresca.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Kid-Friendly Carbonated Fruit Drinks](https://www.trendhunter.com/trends/plezi-fizz.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Hydrating Juice Beverages](https://www.trendhunter.com/trends/motts-active.md) - [Preservative-Free Fruit Waters](https://www.trendhunter.com/trends/real-fruit-water.md)