# Vibrant Greengrocer Pop-Ups Bombay Sapphire's FRUTERÍA Brings Spain to Shoreditch By Laura McQuarrie | Published 2021-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruteria References: [prnewswire](https://www.prnewswire.co.uk/news-releases/discover-a-taste-of-murcia-bombay-sapphire-r-opens-fruteria-a-vibrant-greengrocer-themed-pop-up-846831626.html) & [eventbrite](https://www.eventbrite.co.uk/e/fruteria-by-bombay-sapphire-premier-cru-tickets-199008950127)  [Bombay Sapphire](https://www.trendhunter.com/trends/gin-infused-jelly-cubes) recently opened the doors to FRUTERÍA, a vibrant Spanish deli and tapas bar, created in partnership with artist Coco Davez. The [greengrocer-themed pop-up](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop) is a destination for unique shopping, food and drink experiences and it speaks to those who want to do something different during the festive season. As a whole, the beautifully curated and colorful space brings the spirit of Spain to Shoreditch. At the pop-up, there are [Spanish dishes and cocktails](https://www.trendhunter.com/trends/house-of-heritage) to enjoy, as well as collectibles to pick up on-site designed by Davez. Some of the special pieces include lemon-infused olive oil, Spanish almonds, lemon preserve and Mediterranean olives, which promise to make meaningful gifts thanks to artfully designed packaging. The pop-up is also the place to pick up bottles of Bombay Sapphire Premier Cru Murcian Lemon. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Pop-up Shops:** Opening temporary retail spaces can create unique shopping experiences for customers, increase brand awareness and test new products. - **Culinary Tourism:** Creating food and drink experiences that are culturally authentic can attract tourists and locals seeking new dining experiences. - **Artisanal Products:** Offering unique, locally-produced goods with artistic packaging can increase the perceived value and desirability of products for gift-givers and collectors alike. ### Industries Being Reshaped - **Food and Beverage:** Developing new, culturally-authentic food and drink concepts like FRUTERÍA can attract customers and differentiate brands in a crowded market. - **Art and Design:** Partnering with artists and designers like Coco Davez can create innovative and visually striking collaborations that attract attention and drive sales. - **Retail:** Creating unique shopping experiences like the FRUTERÍA pop-up can help retailers stand out and offer customers a reason to visit physical stores rather than shopping online. ## Related on Trend Hunter - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md)