# Texturized Juice Drinks The Fruktomania Juice Range Contains Particles of Real Fruit By Michael Hemsworth | Published 2018-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruktomania References: [foodbev](https://www.foodbev.com/news/polands-ewa-bis-launches-juice-range-with-zentis-fruit-particles/) & [ewabis.pl](https://www.ewabis.com.pl/en/) The prepackaged drink market is in a state of change as consumers shift away from sodas to healthier options, which is seeing brands respond with new products like the Fruktomania beverages. Created in partnership between Poland-Based fruit company Ewa-Bis and Zentis Polska, the drinks are positioned as a textured hydration beverage that will offer an experience unlike what's presently available on the market. The Fruktomania drinks come in two flavor options including 'Apple, Mango, [Strawberry](https://www.trendhunter.com/trends/strawberry-half-half-flavor) and [Watermelon](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon)' and 'Kiwi, Papaya, [Peach and Pear](https://www.trendhunter.com/trends/pcf-refreshers),' which are both infused with chunks of real fruit. This adds a distinct texture to the drinks that will be appreciated by consumers who are looking for something a little different when looking to stay hydrated. Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Texturized Juice Drinks:** Opportunity for brands to create unique and innovative textured hydration beverages. - **Shift Towards Healthier Options:** Brands can capitalize on the growing consumer demand for healthier drinks. - **Partnerships for New Product Development:** Collaborations between fruit companies and beverage brands can lead to the creation of innovative drink options. ### Where This Applies - **Packaged Beverage Industry:** Disruptive innovation opportunities in creating unique and textured beverage products. - **Fruit Industry:** Opportunity for fruit companies to expand their offerings by collaborating with beverage brands. - **Health and Wellness Industry:** Brands can tap into the trend towards healthier options by creating innovative and nutritious drink choices. ## Related on Trend Hunter - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Ready-to-Drink Aguas Frescas](https://www.trendhunter.com/trends/frutitas-agua-fresca.md) - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md)