# Fruit-Themed Dating Apps Bumble Acquires French Dating App Fruitz To Appeal to Gen Z Daters By Niko Pajkovic | Published 2022-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fruitz References: [techcrunch](https://techcrunch.com/2022/02/07/bumble-makes-its-first-acquisition-with-deal-for-french-gen-z-dating-app-fruitz/) & [bumble](http://bumble.com)  Dating platform [Bumble Inc.](https://www.trendhunter.com/trends/fruitz-1) has officially acquired the French dating app [Fruitz](https://www.trendhunter.com/trends/belvoir-farm-fruitz), which has been exploding in popularity in the past few months. The new purchase marks Bumble's first acquisition, a move that, according to the company, has been made to [attract more Gen Z users](https://www.trendhunter.com/trends/crush-feelings). Fruitz is a playful and quirky dating app that assigns profiles fruits depending on their relationship type, ranging from those looking for a one-off hook-up to those searching for a long-term partner. As a result, users can filter out different fruit and match up with others who share the same intentions. "Expressing what you’re looking for is not easy because we’re fearful of being judged. As a result, no one was being honest with their intentions and everyone was wasting each other’s time," said Julian Kabab, Fruitz CEO and Co-Founder. "Empowering people to be honest with their intentions was our first mission," he continued. So far, Fruitz has been downloaded 5.6 million times globally, and as of February 3 was ranked No. 4 on iPhone's' "Lifestyle" category in France. Image Credit: Fruitz ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 92% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-themed Dating Apps:** Bumble's acquisition of Fruitz paves the way for more dating apps to incorporate playful and unique features to cater to Gen Z users. - **Honest Dating Platforms:** Fruitz's emphasis on honesty in intentions creates potential for future dating apps to prioritize transparency and authenticity in online dating. - **Filtered Matching Systems:** Fruitz's fruit classification system presents an opportunity for dating apps to experiment with new filtering and matching methods for users. ### Sectors Adopting This - **Dating Apps:** The dating app industry can learn from Fruitz's success in incorporating unique features that resonate with younger generations, increasing user engagement and expanding market reach. - **Technology:** The growing popularity of fruit-themed dating apps reflects an increasing reliance on technology to facilitate human connection and highlights the evolution of dating norms in the digital age. - **Lifestyle:** Fruitz's high rank in the Lifestyle category on iPhone app store suggests a growing interest in integrating personal hobbies and preferences into online dating, offering potential for partnerships with lifestyle brands. ## Related on Trend Hunter - [Fruit-Themed Dating Apps](https://www.trendhunter.com/trends/fruitz-1.md) - [Inclusive Gen Z Dating Apps](https://www.trendhunter.com/trends/feels-app.md) - [Standalone Friend-Finding Apps](https://www.trendhunter.com/trends/bumble-for-friends.md) - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [IRL Dating Apps](https://www.trendhunter.com/trends/blush-app.md) - [No-Swipe Gen Z Dating Apps](https://www.trendhunter.com/trends/noswipe-dating-app.md) - [Restaurant-Collaborating Dating Apps](https://www.trendhunter.com/trends/frome-dating-app.md) - [Interactive Dating Apps](https://www.trendhunter.com/trends/smitten.md)