# Fruity Soap Branding This Soap Branding is Inspired by Natural and Botanical Designs By Mishal Omar | Published 2016-08-19 | Updated 2016-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fruity-soap References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/fruitessence-soap-le-petit-marseillais.html) & [behance.net](https://www.behance.net/MarionFagnot) These fruity soaps come in a [rustic packaging concept](https://www.trendhunter.com/trends/formulary-55) that would make them an excellent addition to a gift shop or home decor store. The fruit soap was created and designed by Marion Fagnot in an attempt to [modernize the brand of soap](https://www.trendhunter.com/trends/tree-hut1) 'Le Petit Marseillais.' The designer does just that with her packaging, as it reveals minimally designed cardboard boxes that have natural black and white illustrations peeking out. The trio of [fruit soaps](https://www.trendhunter.com/trends/grapefruit-goats-milk-soap) are packaged together in a large box that has leaf-shaped cutouts in it that make it take on the colors underneath. This packaging achieves its goal of offering a modern twist on a classic brand and would be an excellent fit for many retail stores. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Botanical Soap Branding:** Design natural and botanical-themed soap packaging for an eco-friendly brand. - **Rustic Soap Packaging:** Embrace the rustic look in soap packaging by using natural illustrations and cardboard boxes. - **Minimalist Soap Design:** Create a soap brand with minimalist design and natural ingredients to appeal to modern consumers. ### Who This Affects Most - **Beauty and Personal Care:** Soap makers and beauty retailers can capitalize on eco-friendly and botanical-inspired soap branding. - **Gift Shops:** Retailers who focus on gift items can incorporate rustic and minimalist soap designs as part of their product offerings. - **Home Decor:** Home decor stores that sell natural and eco-friendly products can stock up on botanical and rustic-themed soap packaging. ## Related on Trend Hunter - [Botanical Artisan Soaps](https://www.trendhunter.com/trends/artisanmade-petite-floral-shaped-soap-collection.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Region-Specific Personal Care Products](https://www.trendhunter.com/trends/compagnie-de-provence.md) - [Uplifting Sweet-Scented Soaps](https://www.trendhunter.com/trends/just-peachy-soap-bar.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Vintage-Inspired Soap Sets](https://www.trendhunter.com/trends/valobra-gift-box-soap-set.md) - [Herbaceous Solid Soaps](https://www.trendhunter.com/trends/tomato-soap.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)